Planet Drupal NEWS

Topic Clusters Are Old News to Drupal SEO
Drupal 8 Makes Topic Cluster SEO a Snap
Ben Finklea Tue, 07/31/2018 - 09:00

Not sure what topic clusters are or how to implement them on your Drupal website? We'll give you information on how to get started dividing your site content into appropriate topics and how Drupal can handle the heavy lifting for you.

A Drupal SEO Expert and a Drupal Developer Hit the Mat
Responding to Drupal developer pushbacks to Drupal SEO requirements
Ben Finklea Wed, 08/23/2017 - 14:01
While Drupal developers and marketers have much in common—we both want stylish, high-performing websites—in some areas our goals are different. Find out how both can get what they want.
Headless Drupal and SEO: What Marketers Need to Know
Decoupled Drupal Has SEO Implications
Ben Finklea Thu, 08/17/2017 - 10:12

Decoupled—or “headless”—content management systems have been trending in the last few years. This web development strategy, in its most basic form, is a “write once, publish anywhere” technology that separates the content from the presentation layer. Well, um...what the heck does that mean? It means that you can publish a piece of content and then use different systems to display that blog post on a computer, a mobile device, a voice-based system like Amazon’s Alexa, or even a smart watch.

Drupal 8 Migration SEO Success: Start with a Plan
Free Whitepaper Offers Keys to a Great Drupal 8 SEO Website Transition
Ben Finklea Thu, 08/10/2017 - 08:43

 “By failing to prepare, you are preparing to fail.” Benjamin Franklin

This age-old advice from Benjamin Franklin is applicable in many situations but is a clear truth when you are upgrading or migrating your website to Drupal 8. The fact is: if you do not plan for SEO in your website transition, you will see a drop in Google rankings and traffic.

Why Amazon.com Just Bought Whole Foods and What That Means for Drupal
Opportunities for Drupal from a mega merger of Drupal community companies.
Ben Finklea Fri, 06/16/2017 - 11:21

Two of the biggest retailers in the world are getting together. This morning, Amazon.com, the juggernaut that continues to put massive pressure on brick-and-mortar retailers, announced that it is buying Whole Foods, the popular, high-end organic foods grocer.

How to Improve Drupal 8 Website Performance
Surprising Marketing Benefits of Increased Web Page Loading Speed
Ben Finklea Tue, 05/09/2017 - 11:30
Getting faster page load speeds isn’t just about increasing your Google rankings. It’s also about improving customer satisfaction and gaining new revenue.
Drupal is Better for SEO than Adobe Experience Manager
A comparison of major SEO functionality between the two platforms clearly shows Drupal wins
Ben Finklea Wed, 01/04/2017 - 12:35

Introduction

There are many choices out there for Web Content Management Systems (WCMS). Many commercial tools tout features and say that they compare favorably to Drupal, the leading open source solution for sophisticated WCMS. In this brief, I have researched to the best of my ability the features that make Drupal stand out from Adobe Experience Manager SEO.

So You Hate Drupal…Now What?
Drupal 8 Response to Marketing Complaints
Ben Finklea Wed, 08/17/2016 - 13:03
“I hate Drupal!” That’s what I heard from a marketing director at the Unbounce conference I attended earlier this summer. I put Drupal on my nametag and posted a few Drupal-related times to the conference app and that started quite a few conversations.
How Marketers Use Drupal’s AMP Module to Improve Google Search Rankings
Why AMP is Important for the Marketer
Ben Finklea Thu, 07/28/2016 - 11:00

Mobile users are not patient!

8 Ways Drupal Can Improve Your Website and Generate More Leads Ben Finklea Mon, 07/18/2016 - 11:00
Drupal 8 : with the new core enhancements, marketers can execute more effective marketing campaigns by delivering personalized content segmented by audience, language, and device type. You can develop relevant content that improves SEO, drives users to your website, creates leads, and results in more sales.