Drupal SEO Digital Marketing Blog

The Difference Between Long-Tail and Short-Tail Keywords

Thu, 03/25/2021 - 14:04

What is the difference between long tail and short tail keywords when doing keyword research? When should each be used on your website and why?

10 Tips for Landing Page Optimization

Wed, 03/24/2021 - 10:34

Creating a landing page that quickly gets your point across and offers an attractive call to action is imperative to gaining (and keeping) visitors. Here are 10 points to help you accomplish that.

7 Features Every Great Newsletter Should Have

Wed, 10/14/2020 - 16:29

Great newsletters are well-fashioned and should all have these seven key features that can accomplish many marketing goals, engage potential customers, and increase subscribers.

How to Set Up a Time Goal For Specific Pages In Google Analytics

Wed, 10/14/2020 - 15:21

Setting up a time goal in Google Analytics is pretty easy, but to find this information for a specific page, it's a little more complicated. We show you how.

Simple Guide to Embedding YouTube Videos in a Drupal Blog Post

Thu, 08/27/2020 - 08:31

Video is constantly increasing its importance in digital marketing. As the technology becomes easier, and content creators become more comfortable with the format, video’s growth is expected to continue indefinitely. Many businesses have started their own YouTube channels where they regularly post content. Cross-promoting such content on a blog using Drupal couldn’t be easier.

Help! My Drupal is leaking (customers)!

Wed, 08/26/2020 - 14:23

We're not going to discuss just technical issues on why people leave your site. Why not? Because it's easy and fast for a webmaster to identify bugs in the code and is (typically) easy to fix, but conversion "leaks" are harder to spot.

Data Driven Marketing is the Future of B2C and B2B Digital Marketing

Wed, 08/26/2020 - 13:56

It is a commonly stated fact that 90% of the world’s data was created in the past several years. With data creation expected to continue growing exponentially in the next several decades, big data will continue to play a dominant role in our society.

Accepting Guest Posts: Things to Consider

Wed, 08/26/2020 - 13:44

While it may be tempting to say “Yes” to anyone who wants to provide you with free content for your site, there are a number of different things you’ll want to keep in mind when determining whether or not to accept guest posts on your website.

Google Tag Manager, Analytics, & Search Console for Drupal 9

Tue, 07/14/2020 - 14:37

Also works for Drupal 8! Installing Google Tag Manager to your Drupal site adds a layer of complexity, but it's far more flexible & powerful than Google Analytics alone.

Recharge Your Technical Drupal SEO for the Future

Sat, 05/23/2020 - 17:37

Get information on the business of SEO and where it is heading, how changes in search engines affect SEO effort, and get information on website performance and structure.