It’s a great day to be alive and an even greater day to work with Drupal! Welcome to the Volacci Blog's weekly update on all news Drupal SEO. It's officially tornado season here in the Austin, Texas. Our neighbors to the north, Oklahoma, were unfortunately hit by seven or eight tornados earlier this week and expect more over the weekend. So if you happen to live or be in "tornado alley" this weekend and see anything that looks like the picture above, please head in the opposite direction. But I digress.
It's been a busy week at Volacci's news desk so I have a lot to share with you. Join me after the jump for Drupal developers saving the day for Whitehouse.gov, a fun DrupalConSF2010 video, and Firefox 4 rumors of more user control! We jump in 3...2...1...
According to the PEW Research Center’s July 22, 2008 study on blogging and blog readership, 33% of all internet users read blogs, while 12% of all internet users “create or work on their own online journal or blog.”
That’s quite a large potential audience pool. It’s also a crowded room of opinions, commentary, and verbal wizardry. So how can you give your blog an edge and get it found by all those blog-hungry internet browsers?! Why search engine optimization my friends!
Volacci blogs almost daily. And with our website built a la Drupal, we use Drupal SEO best practices to optimize each and every blog post. One of the biggest keys (wink) to optimizing a blog post is properly using keywords strategically throughout the copy as well as in Drupal’s admin screen.
Please join me after the jump for a quick review on how to use keywords in blog posts using Drupal SEO best practices.
Read this article: Drupal SEO Best Practices for Using Keywords in Blog Posts
Usability testing is an easy and objective way to find out what problems users are going to have with your site. Although it's used widely, some call it the secret weapon of web design because it is so often ignored by site designers. The reasons are many, from arrogance to lack of client support to funds. However, in this day where a 1% increase in web site usability can mean a 50% increase in sales, do not leave this tool in the box.
"Debates about the thickness of the drop shadow on the navigation tend to fade in importance as soon as the team sees a prospect struggling to find the Add to Cart button". - Lance Loveday & Sandra Niehaus, Web Design for ROI
Are you having trouble with conversions and not sure what the problem is? Join me after the jump to learn how to find conversion problems with usability testing.
Read this article: Drupal SEO: How to Find Conversion Problems with On-Site Usability Testing
It's good day to be alive and a good day to work with Drupal! Every week nuggets of Drupal goodness hit Volacci's news desk with the force of white rhino stampede. And I can hardly hold myself back until Friday to tell you about it!
This week Dries Buytaert posted his keynote speech up and I have it for you inside the jump, along with exciting news from Acquia's new Drupal distribution and Google's new interface! So hold on tight, we go to hyperspace in 3...2...1...
Landing Page Optimization (LPO) is very critical to the success of any profit-seeking website. Whether you run PPC, email marketing, or organic SEO campaigns, any and all internet marketing efforts need to begin and end with LPO.
You should be spending the same amount of time developing the landing page as you do the marketing offer that drove traffic to the page in the first place. This is a common oversight that many websites make when developing their online campaigns.
As an internet marketing firm, Volacci has learned firsthand what does and does not work. Join me after the jump for 5 LPO tactics that can take your website's conversion rates from good to great!
Read this article: 5 Landing Page Optimization Tactics For Your Drupal Website
Volacci’s staff is very secure in their nerd-hood. Shameless, really. So when they start discussing Drupal modules in Volacci’s Friday staff meeting, it doesn’t take long before someone makes a comparison to famous sci-fi characters or comic book superheroes. We’ve all heard the joke: “how many nerds does it take to screw in a light bulb”, right? In this particular debate, we narrowed down our comparisons to the original members of the Justice League of America. (There was much love for DC Comics from a few members of our participating audience) And with Free Comic Book Day being this past Saturday, who can blame them?
Drupal modules are one of the many attractive attributes of Drupal and its community. They help extend, enhance, and build on Drupal’s core functionality. So when the flood of comparisons started, and the passion-o-meter rose all the way to 11, I couldn’t help but share the results with our Drupal community.
Join me after the jump for Drupal SEO modules and their Justice League Superhero Equivalents:
Read this article: The Drupal SEO Justice League
With DrupalConSF2010 jet lag finally gone and CMS Expo in Chicago to look forward to next week, Volacci is taking a break to catch our proverbial breath and enjoy the spring-like weather.
It's been a busy week all over the world, with the oil spill spreading in the Gulf of Mexico, Europeans back in the skies, Gordon Brown's campaign guffaw, and attractive women causing earthquakes in the Iran. You should be glad you are reading this post and not doing something more EXTREME! But I digress.
Join me after the jump for this week's Drupal SEO news. Drupal 7.0 Alpha has yet another release, Google invests some serious cash in Drupal, and the "Google Me" official movie trailer awaits you.
It was a busy week for Drupalistas. DrupalConSF2010 officially ended Wednesday, but most of us are still there in spirit. An impromptu Drupal convention was successfully put together in Antwerp, Belgium for all the European Drupalistas who couldn’t talk their airlines into flying through volcanic ash! It was a fun week for Volacci as well. We gave away an iPad to a lucky DrupalCon attendant via an interactive search contest. Our SEO pre-conference training session was a huge success all around. And my session on Conversion Rate Optimization was a blast! For more news from San Francisco, Google’s new Google Places, and Whitehouse.gov releasing their open source coding, join me after the jump.
Well-written website copy is an art form. Laugh if you like. Giggle or guffaw. But consider this: a strong call to action on your website can not only increase your customer conversion rate, it will multiply it.
The average website is converting less than three percent of its current traffic. How well is your site converting? Do you know? If you have a website and you don’t know this answer, chances are not good that what ever the answer is, it will not please you. If you do know the answer to this and are still not pleased, read on.
Read this article: Strong Calls to Action for Drupal Websites
Hopefully you are reading this blog post on a flight to San Francisco for DrupalConSF2010, Drupal's bi-annual conference. If you're not, I suggest you hit up priceline.com, dive-roll Shatner's karate chop, and run down a moving airplane. When you wake back up from that adrenaline-inducing imagery, join me after the jump for more information on DrupalConSF2010, how to make your very own success story commercial, and Twitter's new business model.