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Drupal SEO: Duplicate Content & the Global Redirect Module

Duplicate content can happen to anyone, at anytime, and most who are guilty don’t even know they are doing it. In fact, I would say it is one of the most common mistakes, in terms of SEO, that people do who are running Drupal sites. For your Drupal site to rank well in the search engines, it is critical that you eliminate your duplicate content.

What does the Global Redirect module do? It takes care of some housekeeping issues that come up when clean URLs are enabled in Drupal, eliminating the duplicate content issues that you may not have known you had.

Read this article: Drupal SEO: Duplicate Content & the Global Redirect Module

Video SEO: Bringing Visibility to Invisible Content

 

The ongoing question about the superiority of video over text (or vice versa) is irrelevant. Sure, video is a newcomer to the SEO game (trailing text by about two decades), but the question shouldn’t be about the importance of one over the other; it should be about how they can coexist and bring people to your site.

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Video SEO is a process to ensure that Google finds, indexes and displays your video content. Here are some important video SEO tips. 

 

Read this article: Video SEO: Bringing Visibility to Invisible Content

How to Configure the Meta tags Module for Drupal SEO

The Meta tags module is important to your site because it tells the search engines what the content you have is all about. That is right, it's pretty much data about data. And while this seems redundant, it is incredibly important for the overall optimization of your site. Thanks to Drupal, it is very easy to set meta tags for each node with the Meta tags module. This module gives you some extra fields on each node that you create so that you can put in a description, keywords, and other meta data as you want.

Read this article: How to Configure the Meta tags Module for Drupal SEO

How to Turn On Clean URLs in Drupal

Just like websites of old, Drupal uses a query string to pull information from a database. Every blog post, comment, content, user entry, and so on is stored in tables on the server so you need a query string to go find the data and bring it back to the browser window. One of the essential online elements that SEO tackles is creating URLs that are “clean” and indexed efficiently by the search engines. They are easy on the eyes and on the spiders that index your site.

Read this article: How to Turn On Clean URLs in Drupal

Taxonomy Meta Tags For Drupal Sites

Once you have your Meta tags module installed and configured on your Drupal site, you will want to specify meta tags for all your current and future content. Taxonomy is a very broad kind of content on your Drupal site, so it is a good idea to use broad, category-like keywords for your meta tags. Simply put, it is how you classify content in Drupal. Many Drupal sites’ first taxonomy is category. You can also have subcategories of Taxonomy called terms, and terms will have subterms, and so on. It is very easy in Drupal to see all your content in a certain category just by visiting the...

Read this article: Taxonomy Meta Tags For Drupal Sites

Promoting Your Blog With Simple, Honest Link Building




The blogosphere can be a lonely place. It can produce anxiety, inconsistency, angst. Sure, you might get some clicks and comments every day, but the blood, sweat and (hopefully not) tears far outweigh the feedback you get from your readers (no offense, readers!).

If you’re like me, link building is the last thing on the mind while blogging for a company or cause. I tend to empty my SEO Speedwagon, let the creative juices flow and hit the ground running. While blogging, I’m thinking creative content that doesn't suck.

Read this article: Promoting Your Blog With Simple, Honest Link Building

Mona Lisa and the Knowing Smile

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Just look at her! She appears to be smirking and looks as if she knows something that she doesn’t want to reveal; not yet anyway. Her eyes are relaxed and appear to convey satisfaction, which suggests that she happily possesses some nugget of powerful knowledge. Perhaps some paradigm-shifting or zeitgeist-inflicting information that would change the world forever for the better, if only it would be unleashed...

Read this article: Mona Lisa and the Knowing Smile

Seven Holiday Marketing Tips for E-Commerce Websites

Cyber Monday is the busiest shopping day on the Internet. People flock to search engines and salivate over deals like it's turkey time all over again. But just because you run an e-commerce site doesn't guarantee instant success on this day of dollar slinging deals and credit card-wielding web searchers.

Read this article: Seven Holiday Marketing Tips for E-Commerce Websites

Drupal SEO Tutorial: How to Set Up 301 Redirects



Changing your website URLs can cause problems: people who bookmarked the page can’t find it again, search engines are baffled when your content is now missing, and people or websites that link to your pages now have broken links. Not good problems to have with your website content.

You would think that the best advice, then, would be to never change your URLs. The reality is, however, that there are many legitimate reasons that a URL needs to be changed:

• Companies acquire websites and need to move content.

Read this article: Drupal SEO Tutorial: How to Set Up 301 Redirects

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