It’s important for a Marketer to fully understand how Drupal is put together. Understanding the different systems and layers will help you make better marketing decisions and build content that takes full advantage of Drupal.
Content types are a marketer’s best friend… right until they get out of hand. What starts off as a few custom content types can easily get out of hand once a Drupal website has been around for a year or two. So what can a marketer do to get things under control?
Lullabot talked recently about a great module that allows for content type groups, which lets administrators define groups of content, and makes it easier...
Read this article: Organize Your Content Marketing With Drupal Modules
As a marketer, I've posted blogs, press releases, landing pages, whitepapers, and many other kinds of content across a wide variety of CMS websites. I've learned that not every CMS is created equal-- and developed the opinion that, for content marketers, Drupal is the platform to use. I don't just say this because I work at a Drupal marketing firm, either. From a standpoint of flexibility, sheer customization power, and ease of use, Drupal takes the cake.
Read this article: Drupal is the Marketer’s CMS
This is not the first time that a fork has occurred in Drupal, but it is certainly creating the most amount of buzz in the Drupal community that I have heard over the last six and a half years.
BackDrop is being...
Read this article: Drupal 8 Fork, BackDrop, and What it Means For Marketers
With a Drupal website and the handy Schema.org module, getting your content to stand out is easier than you might think.
We’ve had so much interest in Leigh Carver’s incredible blog post The Psychology of Color and Your Brand, that I thought it might be good to review the Color Module, the easiest way to change the color of your Drupal theme. With the Color Module, Drupal site owners can pick from a wide variety of color options for features such as links, backgrounds, text, buttons and more.
Read this article: How to Change Your Drupal Site’s Theme Color with the Color Module
If you are planning to embed lots of YouTube videos to Drupal over a course of time, it is a good idea to consider installing modules such as Embedded Media Field, to create customized fields within content types. Such devices provide easier formatting options and the ability to wrap text around the video itself.
However, if you’re simply looking to embed the occasional video to help spice up a blog post, the quickest and easiest way is to directly embed the HTML into the body of your post itself.
Read this article: Simple Guide to Embedding YouTube Videos in a Drupal Blog Post
Drupal is becoming the go-to CMS for businesses, companies, and groups who require flexibility. According to a recent article on the Ottawa Business Journal, the Statistics Canada and Health Canada online government portals are built on Drupal because of its flexibility, adaptability, and the way in which it can seamlessly incorporate the bilingual requirements for Canadian federal websites.