Optimizing Content

Great movies rarely feature a single character. The main character is normally supported by a cast of others that tell the story, move the plot along, and help the “hero” reach her goal. We’re going to cover some of the bit players in your Drupal SEO journey -- the supporting cast that helps your main character “content” shine.

In another hypothetical situation, what would you do if you happened upon a beach where people had found a large amount of gold doubloons on a beach? There was no shortage of gold to go around, the only question is how many would you pick up and take with you? One or two? A handful? No. You’d try and take as many with you as possible, filling up all your pockets and any items you had with you.

It would take longer and getting them all back to the house is going to take a lot more effort, but it’s going to pay off in the long run. You might even return to the beach for more, so long as there are some coins still available.

SEO is a lot like those doubloons. There isn’t just one big item you can do to make your website successful in the search engines -- it’s a lot of little things that must be done. And like those doubloons, why wouldn’t you pick up as many as you could?

In this section, we’ll be getting into the nitty gritty, page-by-page stuff that helps you with SEO. It can be tedious, but doing them can make sure you get the most out of your website investment.