drupal NEWS

Creating great website content and presenting it well is the best way to improve Google rankings and engage more visitors. Here are 5 ways to help you better manager your content with Drupal.

Read how metatags are extremely important to your website. Then learn how you can get yours set up properly to communicate with the search engines.

It’s important for a Marketer to fully understand how Drupal is put together. Understanding the different systems and layers will help you make better marketing decisions and build content that takes full advantage of Drupal.

Duplicate content can happen to anyone, at anytime, and most who are guilty don’t even know they are doing it. In fact, I would say it is one of the most common mistakes, in terms of SEO, that people do who are running Drupal sites. For your Drupal site to rank well in the search engines, it is critical that you eliminate your duplicate content. What does the Global Redirect module do? It takes care of some housekeeping issues that come up when clean URLs are enabled in Drupal, eliminating the duplicate content issues that you may not have known you had.

Once you have your Meta tags module installed and configured on your Drupal site, you will want to specify meta tags for all your current and future content.

Taxonomy is a very broad kind of content on your Drupal site, so it is a good idea to use broad, category-like keywords for your meta tags. Simply put, it is how you classify content in Drupal. Many Drupal sites’ first taxonomy is category.

You can also have subcategories of Taxonomy called terms, and terms will have subterms, and so on. It is very easy in Drupal to see all your content in a certain category just by visiting the taxonomy list for a specific term.

The URL for a taxonomy list will be something like this: http://www.yourDrupalsite.com/category/term/subterm.

Here is a quick tutorial on how to edit or add taxonomy meta tag categories, terms and subterms in Drupal:

Changing your website URLs can cause problems: people who bookmarked the page can’t find it again, search engines are baffled when your content is now missing, and people or websites that link to your pages now have broken links. Not good problems to have with your website content. You would think that the best advice, then, would be to never change your URLs. The reality is, however, that there are many legitimate reasons that a URL needs to be changed: • Companies acquire websites and need to move content.