Drupal SEO: Duplicate Content & the Global Redirect Module

Duplicate content can happen to anyone, at anytime, and most who are guilty don’t even know they are doing it. In fact, I would say it is one of the most common mistakes, in terms of SEO, that people do who are running Drupal sites. For your Drupal site to rank well in the search engines, it is critical that you eliminate your duplicate content. What does the Global Redirect module do? It takes care of some housekeeping issues that come up when clean URLs are enabled in Drupal, eliminating the duplicate content issues that you may not have known you had.

How to Configure the Meta tags Module for Drupal SEO

The Meta tags module is important to your site because it tells the search engines what the content you have is all about. That is right, it's pretty much data about data. And while this seems redundant, it is incredibly important for the overall optimization of your site. Thanks to Drupal, it is very easy to set meta tags for each node with the Meta tags module. This module gives you some extra fields on each node that you create so that you can put in a description, keywords, and other meta data as you want.

Taxonomy Meta Tags For Drupal Sites

Once you have your Meta tags module installed and configured on your Drupal site, you will want to specify meta tags for all your current and future content.

Taxonomy is a very broad kind of content on your Drupal site, so it is a good idea to use broad, category-like keywords for your meta tags. Simply put, it is how you classify content in Drupal. Many Drupal sites’ first taxonomy is category.

You can also have subcategories of Taxonomy called terms, and terms will have subterms, and so on. It is very easy in Drupal to see all your content in a certain category just by visiting the taxonomy list for a specific term.

The URL for a taxonomy list will be something like this: http://www.yourDrupalsite.com/category/term/subterm.

Here is a quick tutorial on how to edit or add taxonomy meta tag categories, terms and subterms in Drupal:

Drupal SEO Tutorial: How to Set Up 301 Redirects

Changing your website URLs can cause problems: people who bookmarked the page can’t find it again, search engines are baffled when your content is now missing, and people or websites that link to your pages now have broken links. Not good problems to have with your website content. You would think that the best advice, then, would be to never change your URLs. The reality is, however, that there are many legitimate reasons that a URL needs to be changed: • Companies acquire websites and need to move content.

How to Specify Meta Tags For Your Content

In a blog post last month, I showed you how to configure the Meta tags module for Drupal SEO - where we walked through how to download and configure the Meta tags module properly. Now we are ready to specify meta tags for all the content that you currently have or will be creating. There are three ways to specify content with meta tags: taxonomy, node, and views. Let’s walk through all three types and how to configure each one.

This Week in Drupal SEO News

DrupalCon Copenhagen Tracks and Deadlines, YouTube’s Vuvuzela, and a Google Voice Infographic

It has certainly been a week to remember. The United States win one of the most intense and dramatic victories in its World Cup history from a late goal by America's newest hero, Landon Donovan, BP thinks they may have recapped the leak, Volacci sent off team members to two different DrupalCamps (Chicago and Denver), and the iPhone 4 was released to reports of issues. (taking a breath) Join me after the jump for new important tracks, dates, and deadlines for DrupalCon Copenhagen, as well as a modern look at human communications via infographic.