technical seo

How to Avoid SEO Seppuku

samurai_sword_0.jpgIf your business built its own website, chances are you tested its features on a development server. Once you’ve completed the testing of your website on your development server, it is very important to turn off the server. Otherwise, you risk search spiders finding your test environment and crawling the pages. Suddenly, your test site is indexed and you have a duplicate of your entire site competing with your live site.

Read this article: How to Avoid SEO Seppuku

You Can’t Define Digital Without SEO

digitaladvertising_0.jpgIt’s almost amusing to see how a new year always brings some new way to look or define something. Many experts figured that “digital advertising” would be one of those evolving definitions that would bring a fresh new look to 2009, and they were right. Be careful when doing business how companies define the word “digital”. Advertising agency holding companies have made very little effort and investment in digital. What they call digital is Flash and Photoshop, what you or your clients are asking for is SEO and SMO. These are wildly different disciplines.

SEO and SMO firms don’t view Flash as digital marketing or advertising, not even close. If you want Flash, I can have you Flash by 3:00 PM today, no questions asked. However, Flash does not spider in search engines properly, requires plugins, doesn’t work on many mobile devices and is practically useless in providing any ROI for clients. You might as well get used to spoon-feeding Flash a healthy dose of “digital” pea mush and tuck it in at night with a bedtime story.

Read this article: You Can’t Define Digital Without SEO

301 Redirect in Apache

A common problem that site owners have is that occasionally they need to change things up. Maybe you upgrade your html site to Drupal or you need to reorganize your product categories. The concern is that you've done a lot of work to make those pages rank well and if you change their URL then they'll drop out of Google. If you are moving a bunch of your content around on your site but you don't want to lose your position in the search engines then it's a good idea to do a 301 Redirect. A 301 will tell the search engines that the file in question has permanently moved to a new location.

Read this article: 301 Redirect in Apache

10 Things to do Before the Spiders Come

We all know the importance of making it easy for web crawlers to index our site. But did you know these important steps to take before the spiders come? Check back every Monday for our 10-week crash course on how to ensure that your website gets properly indexed… Tip #1: Check the Title Tags. In our opinion, creating great title tags can be one of the most valuable ways to help increase your SEO. Make sure you have relevant, keyword-rich title tags for each page you create. This will make it easy for web browsers to search and display your website. Not sure how to write the perfect title tag? Go here: Title Tags That Search Engines (and your customers) Will Love.

Read this article: 10 Things to do Before the Spiders Come

How to Create a 301 Redirect

301 Redirects are used to permanently redirect users, spiders, and search engines to a new URL.

If you need a 301 Redirect then here's how to build one:

(From Webconfs.com)

IIS Redirect

  • In internet services manager, right click on the file or folder you wish to redirect
  • Select the radio titled "a redirection to a URL".
  • Enter the redirection page

  • Check "The exact url entered above" and the "A permanent redirection for this resource"
  • Click on 'Apply'

Redirect in ColdFusion

<.cfheader statuscode="301" statustext="Moved permanently">
<.cfheader name="Location" value="http://www.new-url.com">

Redirect in PHP
<?
Header( "HTTP/1.1 301 Moved Permanently" );
Header( "Location: http://www.new-url.com" );
?>

Redirect in ASP


<%@ Language=VBScript %>
<%
Response.Status="301 Moved Permanently" Response.AddHeader "Location", " http://www.new-url.com"
>

Redirect in ASP .NET

<script runat="server">

private void Page_Load(object sender, System.EventArgs e)
{
Response.Status = "301 Moved Permanently";
Response.AddHeader("Location","http://www.new-url.com");
}
</script>

Redirect Old domain to New domain (htaccess redirect)


Create a .htaccess file with the below code, it will ensure that all your directories and pages of your old domain will get correctly redirected to your new domain.
The .htaccess file needs to be placed in the root directory of your old website (i.e the same directory where your index file is placed)


Options +FollowSymLinks
RewriteEngine on
RewriteRule (.*) http://www.newdomain.com/$1 [R=301,L]


Please REPLACE www.newdomain.com in the above code with your actual domain name.


In addition to the redirect I would suggest that you contact every backlinking site to modify their backlink to point to your new website.



Note* This .htaccess method of redirection works ONLY on Linux servers having the Apache Mod-Rewrite module enabled.

Redirect to www (htaccess redirect)

Create a .htaccess file with the below code, it will ensure that all requests coming in to domain.com will get redirected to www.domain.com

The .htaccess file needs to be placed in the root directory of your old website (i.e the same directory where your index file is placed)



Options +FollowSymlinks
RewriteEngine on
rewritecond %{http_host} ^domain.com [nc]
rewriterule ^(.*)$ http://www.domain.com/$1 [r=301,nc]


Please REPLACE domain.com and www.newdomain.com with your actual domain name.


Note* This .htaccess method of redirection works ONLY on Linux servers having the Apache Mod-Rewrite moduled enabled.

How to Redirect HTML

Please refer to section titled 'How to Redirect with htaccess', if your site is hosted on a Linux Server and 'IIS Redirect', if your site is hosted on a Windows Server.

Read this article: How to Create a 301 Redirect

Subscribe to RSS - technical seo