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Key performance indicators (KPIs) make it possible for businesses to have an accurate measurement of what is working and what isn't. But how do you measure KPIs? Here are several useful tools for gauging the effectiveness of your various strategies.

Computers come with different size monitors and browsers will not always be full screen, not to mention that some folks will have tool bars taking up more precious space. If your call to action statements and ‘click to buy’ buttons are too far down the page, many visitors may not scroll down and see it.