In the television and newspaper industry, there is a standard format. For television, you know you will be getting a thirty-minute or an hour-long program, and :30 commercials. With newspapers, you know what stories are on the front page, above the fold. But as more businesses migrate to the InterWeb, lucrative websites are being built to fit the most technologically- functional formats. The problem is, it is hard to predict what type of browser size your visitor will be viewing your website with. That makes it hard to determine what on your homepage will be seen “above the fold” and what is scroll-worthy. Computers come with different size monitors and browsers will not always be full screen, not to mention that some folks will have tool bars taking up more precious space. If your call to action statements and ‘click to buy’ buttons are too far down the page, many visitors may not scroll down and see it.