seo tips

How to Optimize a Press Release: Off-Page SEO

There are two major areas of discipline in search engine optimization: on-page SEO, which includes keyword usage on your website’s meta data and actual content, and off-page SEO, which is how you connect your website with the rest of the Web. This post deals with the latter, with a specific off-page SEO strategy that has proven its worth.

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4 Tips for Image Optimization - Image SEO


Images, unlike text, do not say anything to the search engine crawlers when they inspect a site. They do not have a voice, they are silent. However, with the help of some photo editing footwork, some basic HTML and some keyword research, you can give your images a voice and make sure the crawlers know exactly what the images are about. Here are some common but still-important image optimization tips.

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How to Spot a Well-Behaved SEO Firm in the Wild

Life can get crazy, especially in business. The old adage comes to mind: “It’s jungle out there.”– and, despite the “grandma-like” smell of this cliche, it’s very true. Companies can act like wild animals when they are trying to compete for new business - stopping just short of bringing raw meat to their sales pitch. When they do land you, they continue to promise you the oasis, but deliver a small pool of muddy water or, even worse, rancid, raw meat. Unfortunately, there are wild animals roaming freely in the SEO jungle.

Read this article: How to Spot a Well-Behaved SEO Firm in the Wild

7 Search Engine Optimization Tips for Finely-Tuned Search Performance

More websites than care to admit make horrendous mistakes with search engine optimization (SEO) tactics. These mistakes range from targeting the wrong keywords and keyword stuffing to hiring a black hat SEO company or ignoring the critical advice of honest SEO advisors. Whatever the crime, your site always pays the price in rankings.

A front page ranking doesn’t happen overnight, and if it does, more people than just your mother will be questioning this development. Implementing sound SEO initiatives on your site is a process. Volacci has a 120-Point SEO process that ensures our clients’ websites are finely-tuned for search engine rankings. This process can take weeks, but more likely months, to get a website running in superior search engine condition.

While I cannot reveal all 120 points of our SEO process to you (unless you become a client!), I will give you some tips to tune your site for superior search rankings. Join me after the jump for Seven Search Engine Optimization tips for finely-tuned search performance.

Read this article: 7 Search Engine Optimization Tips for Finely-Tuned Search Performance

6 Drupal SEO Modules Required for Superior Search Ranking Performance

If you are running your site with Drupal, you are reaping the numerous benefits this publishing platform has to offer. In fact, because Drupal is built in open source and eats its Wheaties every morning, it is the best open source content management system (CMS) in the business for search engine optimization.

Yet even the outliers of society need practice and fine-tuning their art to become the best: The Beatles had Hamburg, Michael Jordan had Larry Bird, and Superman had his kryptonite. My point is that Drupal doesn’t fall out of the box ready to shoot your site up to numero uno in Google’s SERPs.

The good news is it doesn’t take several years, an entire career, or the destruction of a fictional (TBD) planet for your Drupal site to appear where you want it to be ranked. You will just need to do some configuring and enabling of certain Drupal SEO modules to get your site running like the finely optimized website it deserves to be.

Although you don’t have to install these modules on your Drupal site, they are practically required in order for your Drupal site to be ranked well in Google, Bing, and Yahoo.

Do you want your website to perform well in search engine rankings? Join me after the jump for 6 Drupal SEO modules required for superior search ranking performance.

Read this article: 6 Drupal SEO Modules Required for Superior Search Ranking Performance

SEO Copywriting Tips That Will Keep You Out of Web Prison

There are many moving parts in an SEO campaign - from optimized title and meta tags to XML site maps and internal link structure. Most SEO processes may appear difficult at first, but really just demand your time, patience, and commitment. Only you can make it more difficult than it actually needs to be.

Writing for the Web – whether it be a blog, website, landing page, Facebook status update, tweet – should also be search engine optimized. This isn’t a science. It’s a way of thinking. Search engine optimized content ensures that websites will be ranked higher in search results. A higher ranking in the search engines potentially means more visitors on your site. And more web traffic leads to more sales and conversions.

You don’t need a PhD from Copywriting University to figure this out, anyone can do it. But you do need to understand the basics before your site soars to a better ranking. Now don’t get me wrong, optimized content does NOT guarantee you will be #1 on Google, just that you have a much better chance of being ranked on page one. And we all learned from Lloyd Christmas that if there’s a chance...

But there are too many sites right now that violate many SEO copywriting rules, which, if caught, could land that site in Web prison for a very long time. If you run or own a website, you need to understand how to properly search engine optimize copy. If you don’t, you could wake up one morning to your website waving you good-bye from the back of the police paddy wagon bouncing down the cobblestone street to Web prison. Did I say Web prison yet?

Worried that you may accidentally be violating some SEO copywriting rules? Need to become more savvy in your SEO wordsmithing? Join me after the jump for SEO copywriting tips that will keep you and your site out of Web prison.

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Four "Inter-Netiquette" Faux Pas to Avoid in a Professional Environment

While the etiquette for the Internet, or inter-netiquette, seems to evolve daily, the ground rules have been in place for over a decade now. Don’t use curse words in public forums, zip up large files before sending them, and “never go against a Sicilian when death is on the line!” Today, as we spend nearly all of our work day online, there are more chances than ever before to come across unprofessional in our communications. Awkward emails, unintentional insults, misinterpreted criticism, inappropriate candor, and unprofessional “word-smithing” can have an instant affect on your professional life. Have you upset a co-worker, client, or superior with inappropriate inter-netiquette? Then, by all means, please read on to find the four inter-netiquette rules to live by in your professional life.

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Why Your Home Page Stinks and What You Can Do To Fix It

Did you know that people decide whether your site and company are credible within the first second of landing on your home page?! Historically, the home page was the first place people went to on a website. Now, with the savvy of the search engines, visitors are landing on your site much deeper, and on pages more specific to their queries.

But the home page is still a very important entry point for nearly any site. And most home pages stink. According to the experts who wrote Web Design for ROI, most home pages “have an abandonment rate of between 40%-60% prior to optimization.”

Abandonment Rate:

The percentage of visitors who arrive on a page and leave, or bounce, without navigating further into the site. This is also known as the bounce rate.

If you are one of the thousands of companies that spend bucket-loads of money on your website and have a home page that bounces nearly 50% of your traffic, it’s perfectly natural to be upset. But don’t just sit there and sulk. Find out why your home page stinks and what you can do to fix it... after the jump.

Read this article: Why Your Home Page Stinks and What You Can Do To Fix It

SEO Tips To Consider Before Site Launch

The Internet rat race just keeps getting faster: Search engine algorithms change with the seasons, new standards seem to be set every week, and more companies in your industry launch websites every day. If you don’t keep pace, you don’t get any cheese. Capisce? It’s pretty simple: keep up with the online trends and technologies and you may not only sniff some sharp cheddar, but get a mouthful of that $500/lb moose milk cheese from Sweden (Google it). But I digress.

It is absolutely imperative for a successful website redesign to encompass SEO practices throughout the process. Many website owners tend to get too involved in the look and feel of the site and fail to evaluate the elements of search engine optimization. This mistake costs companies tons of hours to retro-active SEO and immeasurable dollars for business they may have lost by ranking poorly post-launch. SEO should be a key consideration throughout the redesign process.

Here are three SEO tips to avoid the post-launch blues:

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Are You SEO-Ready For The Holiday Season?

In a year that almost every business is up against the ropes, it is never too early to prepare for the holiday season. It’s a time to be thankful that our businesses are still operating, but the stress of a less than joyous bottom line is discerning. While everyone holds their proverbial breaths through Q4, it’s time to set in motion your holiday marketing blitz. Search and SEO needs to be part of the advertising equation, no matter the size of your business. Here are five quick tips to prepare your website for the online holiday season.

Read this article: Are You SEO-Ready For The Holiday Season?


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