seo (search engine optimization) NEWS

Drupal is Better for SEO than Adobe Experience Manager

A comparison of major SEO functionality between the two platforms clearly shows Drupal wins


There are many choices out there for Web Content Management Systems (WCMS). Many commercial tools tout features and say that they compare favorably to Drupal, the leading open source solution for sophisticated WCMS. In this brief, I have researched to the best of my ability the features that make Drupal stand out from Adobe Experience Manager SEO.

How to Optimize a Press Release: Off-Page SEO Ben Finklea Fri, 01/13/2012 - 00:00
There are two major areas of discipline in search engine optimization: on-page SEO, which includes keyword usage on your website’s meta data and actual content, and off-page SEO, which is how you connect your website with the rest of the Web. This post deals with the latter, with a specific off-page SEO strategy that has proven its worth.
How to Specify Meta Tags For Your Content Ben Finklea Fri, 10/08/2010 - 11:22
In a blog post last month, I showed you how to configure the Meta tags module for Drupal SEO - where we walked through how to download and configure the Meta tags module properly. Now we are ready to specify meta tags for all the content that you currently have or will be creating. There are three ways to specify content with meta tags: taxonomy, node, and views. Let’s walk through all three types and how to configure each one.
What is PageRank? Ben Finklea Mon, 09/27/2010 - 15:21
While PageRank is no longer publicly available (as of April 15, 2016), it's still something used by Google and worth understand.

This Week in Drupal SEO News

DrupalCon Copenhagen Tracks and Deadlines, YouTube’s Vuvuzela, and a Google Voice Infographic
It has certainly been a week to remember. The United States won one of the most intense and dramatic victories in its World Cup history from a late goal by America's newest hero, Landon Donovan, BP thinks they may have recapped the leak, Volacci sent off team members to two different DrupalCamps (Chicago and Denver), and the iPhone 4 was released to reports of issues. (taking a breath) Join me after the jump for new important tracks, dates, and deadlines for DrupalCon Copenhagen, as well as a modern look at human communications via infographic.

This Week in Drupal SEO News: June 18, 2010

Drupal Design Camp Boston 2010, Drupal Gardens Update, Google’s Mayday Release, and Commerce Search
Do you have World Cup fever yet? Are you annoyed by the vuvuzellas? Are you reading this as the United States scorches the “jubalani” into the back of the ol’ onion sack against Slovenia? There is plenty of soccer to be enjoyed this summer and I hope you are able to catch it. But enough soccer talk.

How to Optimize Images, Video, and Other Media in Drupal

Images and video are everywhere on the Web. Flash and other media are not far behind. Great graphics, animations, or videos add a lot of value to an otherwise boring web site. The drawback is that search engine spiders cannot read the content of these files. Nothing kills your site's searchability faster than embedding all your best keywords into graphic or Flash files. Users see them just fine but search engines see nothing. It is extremely important to communicate as much information as you can to the search engines about each graphic or media piece that you use on your site. Google Image Search uses the file name and the alt tag to determine what the image is all about. Other services, like YouTube, Viddler, and video search engines, need help to determine what your video is about so that they can show it to people that are interested in watching your masterpiece. Make sure that you can take advantage of these powerful streams of traffic by adhering to the following guidelines.