Last week, Volacci celebrated its 2-year anniversary with a segway tour of downtown Austin. We may have been the dorks flying around the sidewalks like maniacs, but it sure was a blast! The above photo shows our team taking a break from our seg-racing in front of the State Capitol of Texas. So far, it's been a good Friday and I hope yours is good as well. We are now entering the last couple of weeks leading up to DrupalCon SF 2010. People are putting together their survival kits and planning their non-conference adventures. But you can't go into a big conference without being informed! Without exposing the man behind the curtain, here is this week's Drupal SEO news, after the jump.
Spring is finally in the air, March Madness is crazier than ever, and Volacci is on a segway tour of downtown Austin today! Have you seen the Chimpanzee Riding a Segway video by Parry Gripp? If you haven’t had your morning coffee yet, there may be no need. There is nothing like a chimpanzee in overalls and a red helmet riding a segway to get you excited that its Friday! But I digress. There was some really cool news this week: Drupal 7.0 Alpha 3 came out, Bing rolled out some new search features, and all that other stuff in the title of this post. Join me after the jump for a Drupal rap video, more conference news, and an international search controversy!
It’s been an exhilarating week in Austin, with tons of news, ideas, startups, and friendly competition fueling the vibe around town. It’s funny to watch people get a little crazy and let loose at SXSWi. They get to Austin, the infamously ‘weird’ city of the South, and boy do some people fly the freak flag! In all seriousness, it is the kind of enthusiasm I like to see, as we all do, in the tech culture and community. Weird is just another word for creative.
It’s a busy week here in Austin as techno-geeks, Drupalistas, and interactive industry leaders descend upon the Live Music Capitol of the World for the first leg of the SXSW Festival: SXSW Interactive (SXSWi). Starting today and running through Tuesday, March 16th, the best new websites, video games, and startup ideas will be networked and showcased throughout the international interactive community via panels, awards, the trade show, parties, and much more. If you’ve never been to SXSWi, or even the Film and Music portion, you are missing out on the most engaging, inspirational, and exhilarating experiences of a lifetime! I hope, though, that you are reading this on a macbook with your morning coffee, waiting for your first SXSWi session to start. So enough with all the creativity radiating from downtown Austin, let’s talk about some news in the Drupal SEO circles that may perk your interest.
If you own an iPhone, chances are you have utilized search to attempt in finding an App Store software. If you have searched for said software, chances are you also know how frustrating and non-user-friendly it can be. The tech-savvy giant, Apple, even admitted that improvements are needed, amidst public criticism amongst even their most loyal customers. What will Apple do about it? In order to improve the overall search and discovery for iPhone Apps, Apple has asked developers to submit a list of keywords for their applications, making the gadget and its software much more search-friendly than in the past.
Read this article: Apple App Store Becomes More Search-Friendly
In a report released this week by Forrester, PPC and SEO is forecasted to double in size over the next five years. This research predicts that a huge emphatic change will move away from traditional media and towards online advertising and marketing over the next few years. The new emphasis will be trending specifically towards to Search Engine Optimization (SEO) and Pay-Per-Click (PPC), which is great news to the SEO industry.
According to the report, digital marketing will be a $55 million industry by 2014, representing 21 percent of the overall national marketing spend in the US. For SEO alone, the spend is predicted to be around $5 billion. This trend is proof that the message is getting through that SEO and PPC can achieve the same as traditional media, but for less money.
Read this article: SEO and PPC to Double in Five Year Forecast
One of the most popular (and controversial) sports franchises in the world jumped on the SEO bandwagon this week. In an attempt to increase organic traffic for their online pro shop, the Dallas Cowboys have teamed up with a hometown SEO firm, New Media Gateway. The marketing move was made to generate traffic and get the most targeted visitors to all of the team’s sites through an extensive SEO and SEM campaign.
Read this article: Dallas Cowboys Team Up With SEO
April Fool’s Day is a day for fools and for the foolhardy. This year’s Fool’s Day could make fools of us all, if we not prepared. Today is the scheduled launch for the Conficker Worm, a nasty little computer virus with the capabilities to bypass your security defenses and wreak havoc on your portal to cyber space. What exactly will it do we don’t know yet, but whatever gruesome payload it’s packing is currently activated. It could be turning millions of computers into spam-sending zombies right now, or it could be capturing everything you type - passwords, credit card numbers, etc - and sending it back to its masters. No matter what happens, it is very important that you are prepared.
Read this article: Are You Prepared For The Conficker Worm?
Today the tech news website Techdirt reported a lawsuit that makes me seethe. The large and influential law firm Jones Day is suing Blockshopper for copyright infringement. Blockshopper reports publicly available real estate sale information on its website. The law firm argues that "linking to its web site dilutes its trademark and creates a likelihood of confusion." What?!?
Read this article: Law firm sues website for linking to it
Of Friday it was announced that Google and Yahoo! will hold off on their somewhat controversial Paid Search deal. The deal would allow Google to sell ads on Yahoo! sites. This would mean a huge increase in the websites available for Google's ads and it would mean a revenue increase for Yahoo!. It would also mean more ad space and opportunity for typical search engine ad buyers.
Earlier the search engines said they would go forward with the deal in spite of current investigations into whether it violates anti-trust laws.