seo goals

7 SEO Goals For Business: Optimization For The Right Reasons

Identifying the right SEO goals for your digital campaign

Choosing good SEO goals is a critical first step in your digital marketing campaign. As with any long-term endeavor, knowing your marketing end goals and working directly toward them saves time, money, and stress.

Good SEO cannot be done in a vacuum. It depends on business goals, the needs of the sales and customer support team, and intimate knowledge of the competitive landscape in which you work. Engage the critical stakeholders in each area of your business and work together to come up with a list of needs. You may be surprised at how SEO can help each team meet its objectives....

Read this article: 7 SEO Goals For Business: Optimization For The Right Reasons

Are You Choosing the Right SEO Goals?

A surprising number of leads I talk to discuss how their past SEO efforts have left a bad taste in their mouth. They are hesitant and critical to jump on the SEO train again. We all know that bad business relationships always end with bad experiences, and can effect decision-making in the long term. What it boiled down to is mis-allocated efforts being focused on the wrong goals. When the wrong goals are selected, energy invested will yield non-optimized ROI and highly-optimized frustration.

Read this article: Are You Choosing the Right SEO Goals?

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