If you want to aggressively capture a delicious piece of the online holiday shopping pie, you need to implement smart and efficient search engine advertising strategies for your holiday season. Here are six search engine advertising strategies for you to try on for size.
Wouldn’t it be nice if you could promote your AdWords product ads with something more than a standard text ad? Boy, that’d be the day, right?! Wrong. That day is here and the time is now, my search-happy friends.
If you’re like me you like to make big changes in the least amount of time possible. Call it being lazy, call it being efficient, either way all our clients really care about are results. Now, keeping true to my premise let’s get this party started.
Rework the Landing Page Copy
Look at your landing page, now at your AdWords campaign, back at your landing page, back at your AdWords campaign. Now seriously, ask yourself how relevant is my landing page to my AdWords campaign and visa versa?
Mobile advertising is a relatively new phenomenon in world of strategic communications, so it goes as no surprise that some campaigns have recently violated Google’s policy for content guidelines. Known as the “google slap”, this legendary ban is dished out when marketers violate too many rules when using Google’s search engine advertising service: AdWords.
PPC, or Search Engine Advertising, is a quick and easy way to test your brand’s savvy in online search markets. With Google Instant, users are learning how to refine their search queries using shorter and more specific keywords - meaning paid search advertisers need to be sharper with identifying and targeting their keywords.
