search engine advertising

7 Ways to Improve Your Quality Score Right Now

If you’re like me you like to make big changes in the least amount of time possible. Call it being lazy, call it being efficient, either way all our clients really care about are results. Now, keeping true to my premise let’s get this party started.

Rework the Landing Page Copy

Look at your landing page, now at your AdWords campaign, back at your landing page, back at your AdWords campaign. Now seriously, ask yourself how relevant is my landing page to my AdWords campaign and visa versa?

Read this article: 7 Ways to Improve Your Quality Score Right Now

Content Guide for Mobile Advertising - How to Avoid the “Google Slap”



Mobile advertising is a relatively new phenomenon in world of strategic communications, so it goes as no surprise that some campaigns have recently violated Google’s policy for content guidelines. Known as the “google slap”, this legendary ban is dished out when marketers violate too many rules when using Google’s search engine advertising service: AdWords.

Read this article: Content Guide for Mobile Advertising - How to Avoid the “Google Slap”

Subscribe to search engine advertising