New AdWords Metric: “Estimated Top Impressions” Helps You Increase "Top" Rankings

In a paid search advertising campaign, there two main places your ad can appear in Google: in the right column with the rest of the paid ads and on top of the page just above the organic search results. As you may imagine, the paid ads that appear on top of the organic search results receive higher visibility and more impressions than their competition in the right hand column.