paid search advertising

New AdWords Metric: “Estimated Top Impressions” Helps You Increase "Top" Rankings



In a paid search advertising campaign, there two main places your ad can appear in Google: in the right column with the rest of the paid ads and on top of the page just above the organic search results. As you may imagine, the paid ads that appear on top of the organic search results receive higher visibility and more impressions than their competition in the right hand column.

Read this article: New AdWords Metric: “Estimated Top Impressions” Helps You Increase "Top" Rankings

How Google Instant Will Help Your SEO and PPC



Ever since Google Instant slipped into your browser overnight, it seems everybody is freaking out about it. Some experts are saying that, with Google Instant, “SEO is dead”, while other crystal ballers predict that Instant will make SEO irrelevant overtime, much like Brandon Fraser’s acting career after The Mummy. Furthermore, there are the folks on the complete other side of the teeter-tooter that are waving it off as nonsense. “I like your style, dude.”

Read this article: How Google Instant Will Help Your SEO and PPC

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