There are two major areas of discipline in search engine optimization: on-page SEO, which includes keyword usage on your website’s meta data and actual content, and off-page SEO, which is how you connect your website with the rest of the Web. This post deals with the latter, with a specific off-page SEO strategy that has proven its worth.
Search Engine Optimization (SEO) campaigns require a well-balanced mix of on-page and off-page strategies in order to get your website shooting up the search engine results. Both on-page and off-page are important to your rankings, so skimping on either could affect your overall success. Some folks dealing with SEO understand the on-page strategies well enough, but don’t grasp the off-page optimization that goes on with their site. Here is a quick off-page optimization overview and how to best go about avoiding its mis-use.