To Follow or Not To Follow...
That is the question I get from (too) many people who want to build backlinks from their website to other sites. “Should I add a ‘rel=”no follow” attribute to the HTML anchor tag or should I leave it out and, thus, follow it?”
This is certainly a decision you need to able to make when building links to your site. There are several different scenarios that can play out, so let’s take a look at the decision from the perspective of the search engines and how it can potentially affect your site’s rankings.