Things are going along nicely on your site, you're getting visitors and a lot of that traffic is coming from Google searches. Then suddenly the traffic stops. What happened? It could be that your website has been banned from Google. This means that Google no longer indexes any pages from your site and you are essentially invisible. The Google ban is usually reserved for the website equivalent of spam but Google does occasionally make mistakes.
When someone publishes a new site that they want Google to notice, they fill out Google's submission form. The only problem with this is that it can take several weeks for Google to get to it. A much quicker way to get Google's attention is by getting an established website to link to you. This will give you almost instantaneous attention.
Read this article: Getting Google's attention
Matt Cutts, the Google webmaster, has some advice about URLs:
"...most people would consider these the same urls:
But technically all of these urls are different. A web server could return completely different content for all the urls above."
Read this article: How Google picks which URL to display
We wrote last week about how many people avoid Flash for SEO reasons. The main reason being that Flash is good at showing text to the user when they visit the site, but when Google sends their spiders they can't always find it. If Google can't find your text then your chances of showing up in the search engines for your keywords are greatly diminished.
Read this article: How to make your site Google spider friendly
OK, so this post is about 2 weeks late but I get this question enough to go ahead and post it now: Google has officially removed the line between "regular" results and the dreaded supplemental index. See this post on the Google Webmaster Blog where they say:
Read this article: Google Supplemental Index is History
Google announced via it's blog that it was launching a new...service? website? blog?...well, let's just call it a knowledge aggregator for now. It's called Knol, which is short for "unit of knowledge". The idea is that anybody who knows something could write an article about it and submit it to knol. Then, other people who also know about that topic could edit that article and add their own knowledge.
Read this article: Knol vs. Wikipedia
Google's Matt Cutts announced at Pubcon this week that Google will soon be treating subdomains (www.volacci.com vs podcast.volacci.com) as being part of the same website for the search results. Previously, they treated subdomains just like separate websites. If there were 2 or 3 subdomains that showed up for a search results then they would all show up in the Google results. Not anymore! (well...soon)
Read this article: Google to Treat Subdomains as Subdirectories
On the Today Show this morning, Google announced the hottest (fastest growing) search terms of 2007.
6. club penguin
10. anna nicole smith
Hmmm...I need to get busy posting a YouTube movie on FaceBook showing Anna Nicole Smith accessing the Heroes MySpace page on her iPhone...
Read this article: Google's Fastest Growing Search Terms for 2007
I've said it for months: Buying links is a bad idea! Matt Cutts and many other industry experts have explained that link buying is not a good way to SEO your website. WE LISTENED and have never purchased links for any clients. I did a couple of years before I started SpryDev but that was before I knew any better.
Finally, Google has come out with a crystal clear statement about buying links. Last week they updated their Webmaster Guidelines on this topic. Here is their text in full (Emphasis mine.):
Recently Google Maps introduced the ability to perform searches by neighborhood. "It works like this: Say you want to find free wifi hotspots. Type in "free wifi" and the zip code, and the free hotspots appear at various locations on your map, with phone numbers for each location appearing on the left side of the page. Click on the link for a location and it gives you the name, address and phone number that goes with it, with links offering you directions to and from it." --Google Maps Tour
Now Local Search is even more local!