The Upside of Real-Time Search

Real-time search, if you don’t already know, fuses social media content and search engine results in ways no one could have imagined two years ago.. except Google – who is quietly but feverishly giggling amongst themselves over this masterful move like Japanese schoolgirls sneaking into a Cheap Trick concert.

Twitter and Facebook feeds are now streaming into Google’s search results page, challenging valuable real estate that businesses and brands have fought diligently for. Some businesses see this new search feature as a threat, while others an opportunity. For companies like Apple, you can see how the iPad will follow in the iPod's footsteps to success, if their branding message continues to grow, sans the hygiene joke.

But as more and more of the Web operates in real-time, businesses need to keep up with the digital Joneses and compress this lump of opportunity coal into a diamond field of brand messaging and mastery. Wipe that frown off your face, Mr. Second-Cup-of-Coffee, and let’s look at the upside of real-time search after the jump..

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How Search Ads Work Video

Paid Search, or PPC, is one of the many services Volacci offers its clients. The ads created for Google's search results are one of the most essential elements of any PPC campaign. In our experience, we find that more clients than not are initially confused about how these ads work for them. What follows is a video of Nundu Janakiram, one of Google's product managers, explaining how Google search ads work and how they can be beneficial to Google users. Enjoy!

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Steps To Take If Your Site Gets Penalized By Google

When you first get involved in search engine optimization (SEO), everyone tells you that black hat SEO tactics will get you penalized by Google. There is a lot of ‘don’t do this’ and finger wagging and anticipated public shame. But the truth is even the most honest website owners violate a Google rule from time to time. It could be for something as minor as a bad link sitting on your site, or much deeper issue that has been building up for some time.

Signs that you may have been penalized by Google are: if your rankings suddenly dropped, visitors from Google consistently dropped over a period of time, or, in more obvious situations, your site is unlisted by Google. If it is the latter, then you most likely did something that only Darth Vader would approve of.

If you feel like your website has accrued a Google penalty, the best thing to do is stop any new marketing initiatives you have in place and make a list of SEO efforts you have implemented in the past year or so. If your SEO efforts have been white hat (following Google’s webmaster guidelines) here is a recommended post-Google penalty protocol.

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Hello, My Name is Google Analytics

Whether you are running an SEO campaign yourself, or you are outsourcing to a search marketing firm, it is important to stay informed on every aspect of your website. Google Analytics provides it’s users a complete (and free) view of every aspect of activity on their site. Google Analytics will provide dynamic data types that, if you know how to analyze and implement them, can give you a significant edge over your competition. After all, if you don’t know what is happening with your site, how will you know the best way to navigate the search rankings? Here is a brief introduction to Google Analytics that will prepare you for the mission ahead:

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Google Launches “Commerce Search” Solution

As the holidays quickly approach, more shoppers than ever before will be making their purchases online. Although there are online retailers that are ready for the rush, most Internet swamis agree that online retailers don't dedicate as much resources as they should to optimizing their sites. These retailers are missing out on several key advantages that could make or break their final numbers come January.

Google has extended a helping hand with the launch of their newest search solution, Commerce Search, which specializes in crawling online stores to index product price and information. Commerce Search improves “the shopping experience with fast, intuitive Google search technology.” Google has already demo’d Commerce Search for critics, who gave it their thumbs up, raving mostly about improved search speed and efficiency. Here is a list of more initial benefits for both sides of the screen:

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Google Get “Caffeine” Buzz

Google’s latest effort in search technology, “Caffeine”, could change the way it ranks websites in its results. This new implementation is being referred to as the ‘next-generation architecture for Google’s web search’. For those in or dependent upon the SEO industry, Google suggests that Caffeine could make an impact on search and how companies conduct their search engine optimization. It is unclear, however, if the impact is going to be in favor of the SEO wizards who have mastered the mysterious art of climbing up the top of Google’s search results.

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Google Squared: The Next Frontier of Search?

Google isn’t sitting idly by while Bing and Yahoo! attempt to make moves to capture pieces of the search giant’s market share pie. At their recent annual Searchology ho-down, Google executives unveiled their latest efforts toward refining search. They argued that “understanding people, health, communication, education and knowledge is the next frontier of search.”

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Google Re-Thinks Operating System

Last month, Microsoft jumped headfirst into the search wars by releasing Bing: "The Sound of Found.” Not to be outdone, Google has answered by announcing that they will be entering into Microsoft Windows territory and releasing their own version of a computer operating system, according to CNN.

The forthcoming Google Chrome OS will place emphasis on Web functionality, speed, simplicity, security and an open-source platform, allowing outside developers the room to play. Chrome OS will be available by the end of 2010, as stated by Google.

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