Do you run a local business? Does it have a strong online presence? Recent research shows that 97% of people conduct research online before buying locally. What information about your business is out there for people to research on? If you are grasping for straws, it may be time for a “boost” from Google.
Whenever possible, Google has always customized your search results based on your physical location. That way you can find a local phô restaurant or organic grocery store when you are jonesin’ for some beef & rice noodle soup or a gluten-free pizza mix.
Read this article: Google Moves ‘Physical Location Setting’ for More Search Control
While PageRank is no longer publicly available (as of April 15, 2016), it's still something used by Google and worth understand.
Read this article: What is PageRank?
Ever since Google Instant slipped into your browser overnight, it seems everybody is freaking out about it. Some experts are saying that, with Google Instant, “SEO is dead”, while other crystal ballers predict that Instant will make SEO irrelevant overtime, much like Brandon Fraser’s acting career after The Mummy. Furthermore, there are the folks on the complete other side of the teeter-tooter that are waving it off as nonsense. “I like your style, dude.”
Read this article: How Google Instant Will Help Your SEO and PPC
Search is always evolving. Everyday the Internet is being used in new ways to find people, places, things, and answers.
According to recent research by the Pew Internet & American Life Project, seven in ten adult users have used the Internet to watch or download a video. Let’s face it, we can throw around numbers all day validating the Internet, but when it’s time to tuck your kids in at night, we all know it is the foreseeable future of Media, technology, and commerce.
Lucky for us, Google continues to innovate and for that we are all grateful. In the last month or so, Google has announced some major updates to the way the Web can fit into your life.
Join me after the jump for three Google videos that provide some insight into your future use of the Internet.
Read this article: Google Video Trifecta: Google TV, Google Search Updates, and Earth View
This week I changed my focus with the Volacci SEO blog: fewer posts, deeper thoughts. While there will now be only three posts a week (M/W/F), the posts will be longer, more insightful, and, hopefully, more valuable to you.
With so much news occurring in and around both the Drupal and SEO communities every day, I want to bring both worlds together in a verbal Venn diagram of sorts each Friday for you to easily digest. And I will call this informational hybrid: This week in Drupal SEO News.
It’s another Friday and the Winter Olympics are almost officially over. And both you and I would rather watch the handsome face of Google’s Matt Cutts tap into Google’s brainwaves rather than read our Google Readers. So, without further reading required (maybe some), an SEO video trifecta by Mr. Cutts.. after the jump.
Read this article: Google’s Matt Cutts SEO Video Trifecta
On Monday, Google announced in its blog “the next generation of ad serving technology for online publishers” – aka DoubleClick for Publishers (DFP).
For the past several years, Google has been pumping out paid search solutions – such as AdSense and the DoubleClick Ad Exchange – in order to help online publishers to make money from their website’s content via advertising space, AdSense, or a combination of both.
‘The Googles’ understand how incredibly difficult it can be to manage, deliver, and measure ad performances on websites. The ability to manage this process can directly impact how much money a site can make. Google’s new product, DoubleClick for Publishers, is aimed to help both the big boys and the small fries. More details after the jump...
Read this article: Google Announces DoubleClick for Publishers
As more and more communication occurs online, the social web has erupted as a place to speak your mind, keep up with old friends, and stay connected with the entire world, all in real-time. But in today’s world of status updates, retweets, and message streams, it is difficult to distinguish the relevancy from all the buzz, much less to stay engaged in significant conversations.
On Tuesday, Google announced their newest innovation for the social web: Google Buzz. In an attempt to organize all your social information on the web into one place, Google Buzz is built right into Gmail as a new way to start conversations with your current friends – and you don’t have to start your “friend-stable” from scratch. You are automatically set up to “follow” the people you email often and Buzz comes equipped with a more enhanced sharing experience via photos, videos and links. More in-depth rambling after the jump.
Read this article: The Buzz on Google Buzz
The Super Bowl is practically a national holiday – a record-shattering 106.5 million people tuning in this year, according to some guy named Nielsen, to watch the New Orleans Saints create NFL history. Over the years, there are just as many people who tune for the big game as they do for the commercials. So it came as no surprise that Google finally took advantage of the exposure and ran their first Super Bowl ad on Sunday.
Google’s Super Bowl XLIV ad, appropriately named “Parisian Love”, ran during the third quarter and featured a ‘love story’ highlighting Google’s local search offerings by showing viewers search results. The commercial began with a search for “study abroad paris france” and follows the user through a basic search. The subsequent searches walk the viewer through this user’s life and demonstrates how Google can actually have an effect on everyday life. Google’s very own Eric Schmidt tweeted up some hype for their debut, stating quite appropriately that "hell has indeed frozen over". Watch all 53 seconds of Google's Super Bowl XLIV ad again below: