Can a search engine answer a simple question? It depends. This blog examines the current standing of semantic search and artificial intelligence, and breaks down how marketers can make their websites as clear as possible for Google's new Hummingbird algorithm.
Digital marketers are overwhelmingly at the mercy of Google's algorithm updates. The 2011 Panda update and 2012 Penguin update created widespread changes in the way that digital marketers do their jobs. Though the future is murky, put down the magic 8 ball. Here are some issues and predictions to be aware of when you're planning your 2013 digital marketing strategies.
Andre Weyher, an ex-member of Matt Cutts’ webspam team, was recently interviewed by Jayson DeMers on Search Engine Journal. Here’s what he had to say about Penguin, SEO, and spam.
On April 24th, Google implemented the Penguin update, a new update to the Panda algorithm. The Penguin update is an attempt to reward websites that are well-optimized and penalize sites that are over-optimized.
Read this article: Protecting Your Marketing Investment: 5 Ways To Penguin Proof Your Website
Google is rolling out its new '+1' feature, an immediate relative to the Facebook 'Like' button, which was met with resounding popularity when it was launched last April. Google users will soon be able to click the +1 button to recommend search results to friends and connections. When users 'Like' something on Facebook, the action immediately enters into the News Feed so users can see what their friends are 'Like'ing. When users '+1' a search result, their action is indexed -- placed on a back burner -- and viewed only when their social connections perform the same or a similar search.
Read this article: Google +1 to rival Facebook "Like"
The Internet is constantly evolving, and as the Internet goes so must its biggest presence, Google. Google’s latest search engine algorithm revision, codenamed Caffeine, will soon be released and will affect search results and search engine optimization. The expected changes that Caffeine will bring involves faster indexing, a greater overall amount of pages indexed, and more detailed and informative SERPs. These changes will undoubtedly benefit SEO and people who are utilizing the service in their overall marketing initiatives. Let’s look at the three main areas of improvement that Google’s Caffeine brings to your website’s SEO:
Read this article: How Google's Caffeine Benefits SEO
I recently stumbled upon a very insightful and intelligent analysis by Randfish on SEOmozBlog. It was a blog post of his opinion on how Google’s key factors in rankings algorithm have evolved throughout the years. Randfish discusses four different ranking criteria that has been a key factor in SEO since the dawning of the Google: Domain Trust/Authority, Anchor Text in External Links, On-Page Keyword Usage, and Raw PageRank/Link Juice.
Read this article: Evolution of Google’s SEO Algorithm
A favorite topic among SEO professionals is the inevitable change we will see in Google's algorithm. A slight shift in the way Google determines PageRank could turn an entire SEO campaign on its head. Guess what?