As the holidays quickly approach, more shoppers than ever before will be making their purchases online. Although there are online retailers that are ready for the rush, most Internet swamis agree that online retailers don't dedicate as much resources as they should to optimizing their sites. These retailers are missing out on several key advantages that could make or break their final numbers come January.
Google has extended a helping hand with the launch of their newest search solution, Commerce Search
, which specializes in crawling online stores to index product price and information. Commerce Search improves “the shopping experience with fast, intuitive Google search technology.” Google has already demo’d Commerce Search for critics, who gave it their thumbs up, raving mostly about improved search speed and efficiency. Here is a list of more initial benefits for both sides of the screen: