Anyone who has ever been to a garage sale or a flea market can tell you, get there early if you’re looking for the best bargain. Why? Because the professional pickers, those most astute at finding value amidst the clutter, swoop in at the earliest possible moment and take the best deals for themselves. In many ways, the online world works the same way. Early adopters often find themselves richly rewarded for being the first to the market, while latecomers stroll through holding their significant other’s hand and talking about how to fix up the junk that remains.
Last week, Google+ announced the availability of “vanity”, or custom URLs on a rolled out basis for pages and for individual profiles. Custom URLs allow users to advertise their profile in a more efficient way. Instead of identifying their page with the ugly string of numbers that currently identify each page, users can have a more concise URL.
Read this article: Enhance Your Google+ Presence - Stake Your Claim to a Custom URL
There has been a ton of chatter lately about Google Analytics' new Audience Reporting features giving marketers access to more user demographic information. Among the excitement leading up to the debut, this blog post teaches you how to see who Google thinks you are.
Read this article: Who Does Google Think You Are?
Google has confirmed the existence and implementation of a new algorithm, dubbed Hummingbird. This algorithm affects up to 90% of search results. Learn more about this update and it means for your marketing strategy.
Read this article: Hummingbird: Google’s Latest Algorithm Change & What it Means for Your Site
If you're a small local business, having a Google+ Local profile is a key part of putting your brand on the map. Google+ Local listings now show up in Search and Maps results on mobile devices and traditional browsers, and allows for a dynamic, social experience.
If you use Google Catalogues as a way to display your products, be advised: Tablet users interact with Google Catalogues in a far different way than desktop users. Adoption of even a few design changes when transitioning a print catalog to a digital catalog will make a substantial difference in consumer’s experience and, thus, engagement.
This Christmas, you won't be able to find Santa on Google Maps-- NORAD's annual Santa Tracker has been moved to Bing, as Microsoft is the new lead partner for NORAD's site. Savvy marketers would be wise to move much of their Christmas Eve efforts to the Microsoft search engine: It appears that Google is no longer part of the Santa squad, as the NORAD Tracks Santa "team" page lists Microsoft, not Google, on their corporate sponsors page.
Google CEO Larry Page met in Washington yesterday with U.S. Federal Trade Commission officials over the 19-month investigation of Google's business practices. According to those close to the discussion, Google is seeking to persuade the FTC that it hasn't broken any antitrust laws. Google has been engaged in settlement talks with the FTC for about a week, including an effort to define whether there’s a market where Google has a monopoly.
Google, Bing and Yahoo! have put their differences aside to roll out a new initiative to apply a common set of schemas for structured data markup on websites.