google NEWS

The Google Tag Manager Module

These instructions work for both Drupal 8 & 9! Installing Google Tag Manager to your Drupal site adds a layer of complexity, but it's far more flexible & powerful than Google Analytics alone.
How Long Does It Take For a New Page to Rank in Google?
Here's an interesting infographic from aHrefs and The Website Group
Ben Finklea Mon, 11/06/2017 - 11:46
Everyone always asks us how long after we complete our initial SEO work will their website pages start ranking in the search engines. Our answer is "it depends". This info-graphic by The Website Group can help explain the process.

Content Guide for Mobile Advertising - How to Avoid the “Google Slap”

Mobile advertising is a relatively new phenomenon in world of strategic communications, so it goes as no surprise that some campaigns have recently violated Google’s policy for content guidelines. Known as the “google slap”, this legendary ban is dished out when marketers violate too many rules when using Google’s search engine advertising service: AdWords.
What is PageRank? Ben Finklea Mon, 09/27/2010 - 15:21
While PageRank is no longer publicly available (as of April 15, 2016), it's still something used by Google and worth understand.

Google’s Super Bowl XLIV Ad: Romanticizing Search (with video evidence)

The Super Bowl is practically a national holiday – a record-shattering 106.5 million people tuning in this year, according to some guy named Nielsen, to watch the New Orleans Saints create NFL history. Over the years, there are just as many people who tune for the big game as they do for the commercials. So it came as no surprise that Google finally took advantage of the exposure and ran their first Super Bowl ad on Sunday. Google’s Super Bowl XLIV ad, appropriately named “Parisian Love”, ran during the third quarter and featured a ‘love story’ highlighting Google’s local search offerings by showing viewers search results. The commercial began with a search for “study abroad paris france” and follows the user through a basic search. The subsequent searches walk the viewer through this user’s life and demonstrates how Google can actually have an effect on everyday life. Google’s very own Eric Schmidt tweeted up some hype for their debut, stating quite appropriately that "hell has indeed frozen over". Watch all 53 seconds of Google's Super Bowl XLIV ad again below:

Google Launches “Commerce Search” Solution

As the holidays quickly approach, more shoppers than ever before will be making their purchases online. Although there are online retailers that are ready for the rush, most Internet swamis agree that online retailers don't dedicate as much resources as they should to optimizing their sites. These retailers are missing out on several key advantages that could make or break their final numbers come January. 
 Google has extended a helping hand with the launch of their newest search solution, Commerce Search, which specializes in crawling online stores to index product price and information. Commerce Search improves “the shopping experience with fast, intuitive Google search technology.” Google has already demo’d Commerce Search for critics, who gave it their thumbs up, raving mostly about improved search speed and efficiency. Here is a list of more initial benefits for both sides of the screen: