Newsletters are one of the most effective email marketing techniques for engaging an audience and increasing brand awareness. A well-fashioned email newsletter can accomplish many marketing goals while keeping your company on the top of customers and potential customers’ minds. Great newsletters should all have these seven key features that will increase their quality and, in turn, increase subscribers.
Read this article: 7 Features Every Great Newsletter Should Have
The name of the game hasn’t changed, but the path to increased revenue has. Email marketing isn’t just that thing you should be doing but aren’t; it’s that thing you should be doing that could make the rest of 2013 one of the best yet. Here are five progressive ways to enhance and monetize your email marketing efforts....
Read this article: 5 Email Marketing Tips for a Record-Breaking Quarter
1 in 5 emails never get to their recipient, which means that 20% of the emails you send may never be getting to an inbox… and the culprit could be content filtering. Content filters assess different variables throughout your email, including structure and content; here are several tips to craft better emails that will pass through content filters unscathed.
The first email you send after a customer signs up is crucial for cultivating interest. It's critical to establish an ongoing relationship with customers and prospects, especially when you're just starting out. Here are seven must-follow tips for creating a great welcome email:
A common misconception when it comes to email marketing is that it is strictly used to market only to your existing customer base. However, a significant yet overlooked segment of email marketing involves marketing to third-party opt-in email lists.
A recent Bloomberg report states that email outreach is showing new signs of vitality in our app-dominated world. Though many businesses have struggled with a way to keep email marketing valid, there are three things that every marketer needs to know about how and why email marketing is enjoying increasing popularity.
Chances are, your company has had an email newsletter since AOL was big, but your social media profiles went live sometime around the time Barack Obama took office. Now that you have both (and hopefully not using AOL), there is a way to extend your social presence through your email newsletter, and vice versa.