email marketing

Will Gmail Tabs Affect Your Email Marketing Strategy?

With the rollout of Gmail's new tabs functionality, a number of email marketers are nervous. Users can choose to organize emails into up to 5 tabs including Primary, Social, Promotion, Updates, and Forums-- with most newsletters and email marketing efforts being siphoned automatically into Promotion, at least at first. A number of newsletter marketers are nervous that their emails will languish away in a heap behind the "Promotion" tab wall.
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Read this article: Will Gmail Tabs Affect Your Email Marketing Strategy?

7 Features Every Great Newsletter Should Have

Newsletters are one of the most effective email marketing techniques for engaging an audience and increasing brand awareness. A well-fashioned email newsletter can accomplish many marketing goals while keeping your company on the top of customers and potential customers’ minds. Great newsletters should all have these seven key features that will increase their quality and, in turn, increase subscribers.

Read this article: 7 Features Every Great Newsletter Should Have

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