email marketing

Your Business Needs a Newsletter!

Putting together a newsletter can be daunting task, as it may seem like there's nowhere to turn for advice on how to make a newsletter. That's why the team at Volacci put together a great Newsletter Best Practices eBook to help you with your email marketing solutions. Over the next few weeks, my colleagues and I will be touching on a few main points from the eBook. Today, I'm going to discuss why it is that it's so important for you to have a newsletter.

Read this article: Your Business Needs a Newsletter!

Will Gmail Tabs Affect Your Email Marketing Strategy?

With the rollout of Gmail's new tabs functionality, a number of email marketers are nervous. Users can choose to organize emails into up to 5 tabs including Primary, Social, Promotion, Updates, and Forums-- with most newsletters and email marketing efforts being siphoned automatically into Promotion, at least at first. A number of newsletter marketers are nervous that their emails will languish away in a heap behind the "Promotion" tab wall.
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Read this article: Will Gmail Tabs Affect Your Email Marketing Strategy?

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