email marketing

How to Link Social Sharing Buttons or Your Drupal User Account Bio to your Gmail Signature

Social media and email marketing are two of the digital content marketer’s most powerful weapons. Like the sword and shield to a knight, or a gun and lasso to a cowboy, social sharing buttons and optimized email messages help define the image of the modern digital marketer. Similarly, for Drupal marketers, our user accounts are the crest to our knight’s shield, or the buckle on our cowboy’s belt; a distinctive mark by which we shall be known and remembered. So, why not combine these powers by making including social sharing buttons and a Drupal user account link in the signature line of every email you send?

Read this article: How to Link Social Sharing Buttons or Your Drupal User Account Bio to your Gmail Signature

Fine Tuning a Newsletter Subscription Process

Email newsletters live and die by the quality of their subscription list. Growing a healthy list can be a long process, but when executed properly, should provide a steady stream of contacts to help business and marketing objectives. Following are a series of techniques, tips and strategies to help you get the most out of your email newsletter subscription process:

Read this article: Fine Tuning a Newsletter Subscription Process

Making Sure Your Email Newsletter or Marketing Aren’t SPAM

It is a marketer’s worst nightmare - you work really hard to set up an email marketing program and finally send it out only to get no response. Confused and agitated, you contact some recipients only to discover that your message has been cast off to the spam folder, forever lost in email marketing’s equivalent of Siberia. How did this happen, and what can you do to prevent it from happening again?

Read this article: Making Sure Your Email Newsletter or Marketing Aren’t SPAM

Strategies for Naming Your Newsletter

A regularly distributed newsletter should have a memorable name that sticks with the reader, since it will establish your business’ presence in their inbox (and mind) every so often. A name that can be remembered will be more useful toward building brand loyalty, which is always beneficial for your business. Here are some tips for the best practices of naming an inbox.

Read this article: Strategies for Naming Your Newsletter

Measure Metrics Like an Email Marketing Expert

Measuring all of your marketing metrics is crucial to building and replicating successful campaigns. These measurements extend to email marketing, too. Measuring your online newsletter is easy with a marketing automation platform; otherwise, it can be a bit of a challenge. Regardless, when designing and implementing your email marketing campaign, here are a few key metrics that our email marketing experts recommend always including:

Read this article: Measure Metrics Like an Email Marketing Expert

The Do’s and Don’ts of Email Newsletter Design

Having a bad newsletter can seriously damage your brand's image. Aside from your products and services, your daily or weekly newsletter is one of the most visible methods people have of interacting with your brand. This article provides do's and don'ts to keep in mind when designing an email newsletter.

Read this article: The Do’s and Don’ts of Email Newsletter Design

Podcast on Digital Content Collaboration and Project Management

In this podcast, Volacci's marketing experts Erik Wagner and Chris Gaffney discuss collaborative content creation and project management. While using the real-life example of their popular Newsletter Best Practices 2013: Email Marketing eBook, the two offer a series of tips and strategies to help marketers spread the success and responsibilities of high quality content creation among members of a marketing team.

Read this article: Podcast on Digital Content Collaboration and Project Management

Your Business Needs a Newsletter!

Putting together a newsletter can be daunting task, as it may seem like there's nowhere to turn for advice on how to make a newsletter. That's why the team at Volacci put together a great Newsletter Best Practices eBook to help you with your email marketing solutions. Over the next few weeks, my colleagues and I will be touching on a few main points from the eBook. Today, I'm going to discuss why it is that it's so important for you to have a newsletter.

Read this article: Your Business Needs a Newsletter!

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