Great newsletters are well-fashioned and should all have these seven key features that can accomplish many marketing goals, engage potential customers, and increase subscribers.

A regularly distributed newsletter should have a memorable name that sticks with the reader, since it will establish your business’ presence in their inbox (and mind) every so often. A name that can be remembered will be more useful toward building brand loyalty, which is always beneficial for your business. Here are some tips for the best practices of naming an inbox.