email marketing NEWS

Great newsletters are well-fashioned and should all have these seven key features that can accomplish many marketing goals, engage potential customers, and increase subscribers.

A regularly distributed newsletter should have a memorable name that sticks with the reader, since it will establish your business’ presence in their inbox (and mind) every so often. A name that can be remembered will be more useful toward building brand loyalty, which is always beneficial for your business. Here are some tips for the best practices of naming an inbox.

When creating a newsletter campaign, it’s very important to think about subject lines--they can determine whether someone opens up an email or not, which is key in generating more leads for your business, and why you should set time aside for subject line planing for each one of your emails.

I discussed the Mona Lisa’s smile - the “knowing smile”. When you look at her, she’s looking at you and she is subtly letting on that she knows something no one else knows; well, at least you don’t know it.