In an online survey of Marketing executives here at Volacci.com, the #1 thing they look for in a Digital Marketing Agency is Integrity. We couldn't agree more. Without Integrity talent is useless and intelligence is wasted.
However, a mentor once told me that too many new businesses come up with very similar words in their Core Values Statement:
"Integrity, Respect, Diversity, Knowledgeable, Professionalism, Diligent, Inclusive, Conscientious...."
"Don't get me wrong -- these are all great things," he told me. "However, everyone expects all businesses to have these things. These are called the 'table stake.'
In poker, to join a game, you can't just show up and start playing. There's normally a table minimum -- a table stake -- that you must bring with you even before you get started. But you aren't going to win the game with them -- they just get you into the game."
We've been in, and successfully stayed in, the Drupal marketing game for more than 10 years now.
Our core values include making sure all our clients get the best digital market solutions and services possible. It also includes helping those who aren't our clients get access to Drupal-specific marketing information through our blog, videos, and social media. So I guess our primary core value is:
Drupal Marketing Intelligence™ for All
And as far as the table stakes that every business must have to stay in the game: we live them every day. We're not perfect, but you can count on us to be honest and open about our mistakes and to pick up all the balls when we drop them.
What does this have to do with Digital Marketing? Well, nothing. And everything. As with most things in life, it's not what you do, it's how you do it.