If you are unfamiliar with Seth Godin, this is a great introduction. If you already know him, then you will definitely enjoy this video. Seth Godin is an entrepreneur and blogger who works with marketing ideas in the digital age. This video asks a simple question: Why are so many things broken? In this witty discussion from the 2006 Gel Conference, Seth Godin shows things that are poorly designed, and 7 reasons why are they that way, and how to fix them.
Seth Godin at Gel 2006 from Gel Conference on Vimeo.