advanced seo

Protecting Your Marketing Investment: 5 Ways To Penguin Proof Your Website

On April 24th, Google implemented the Penguin update, a new update to the Panda algorithm. The Penguin update is an attempt to reward websites that are well-optimized and penalize sites that are over-optimized. 

Officially, Google states that Penguin affected only 3.1% of queries in English. However, the sites that were hit saw large drops in their search rankings and traffic. Within hours of the implementation, “Penguined” sites saw drops in search engine traffic in excess of 70% and those with #1 rankings for major keywords no longer registered on the top 10 pages in Google. 

Although our clients did not experience any drops due to the Penguin update, we have had several new clients sign up with Volacci following the April 24th algorithm change that did see large drops (these websites were not intentionally trying to manipulate the search engines). Through our analysis of these “Penguined” sites we found that there were several similarities between them. Before your site falls prey to the Penguin, note the following five “strategies” you should avoid to protect your Internet marketing investment:  

  1. Spikes in in-bound links. Large spikes in the number of links created in a month can indicate that you are buying links or using some ”devious” methods to automate the building of links. Avoid creating spikes in your link building by being consistent about your link building techniques. Do not purchase links!
  2. Too many site-wide interior links. As a general rule, keep the number of links on a webpage under 100. If you need more then 100 links on a page, then it’s probably best to create more then one page. 
  3. Unnatural numbers of links with the same anchor text. A natural link profile will have links with varied anchor text. This means that they will not all have the same keyword embedded in the link. Utilize varied anchor text and link text for all of your link building techniques. Include a few links directly to your domain as well to ensure that your link profile doesn’t look over-optimized.
  4. Unnatural numbers of links from only high PageRank websites. Be sure that you have links from high PR and low PR websites. Otherwise, your link profile will look unnatural. It’s okay to have links from websites that have a PR of 8 or 9 as long as you also have some links from websites that have a PR of 1 or 2. 
  5. Keyword stuffing. Keyword density is a myth. Using a keyword on a page merely to increase the number of instances looks unnatural to your visitors and to the search engine crawlers. Make sure that your content is clean, concise, and does not overuse any given keyword.

Out with the Old, In with the New

To boil it down, Google wants you to care about your link profile and your content. Old strategies that used to be effective are now being scrutinized, and penalized. 

If you were affected by Penguin or need to stay ahead of the next algorithm update, contact us at info@volacci.com to learn more. 

Read this article: Protecting Your Marketing Investment: 5 Ways To Penguin Proof Your Website

5 SEO Reputation Management Techniques That Will Make You Smell Like Roses



In today’s social-savvy society, the phrase “your reputation proceeds you” is limited to the few and famous no longer, as any and every interesting piece of content is instantly spread across the Web within minutes, literally.

If you are making your way up your industry ladder, you will most likely get ‘googled’ hundreds of times throughout your career during meetings, interviews, conventions, speaking engagements, or whenever you so happen to drop a business card on a new contact. You want to come out smelling like roses, don’t you?!

Read this article: 5 SEO Reputation Management Techniques That Will Make You Smell Like Roses

How to Optimize Your Robots.txt File

The robots.txt file is a file that sits at the root level of your website and asks spiders and bots to behave themselves when they’re on your site. You can take a look at it by pointing your browser to http://www.yoursite.com/robots.txt.

Think of it like an electronic No Trespassing sign that can easily tell the search engines not to crawl a certain directory or page of your site.

Having a search engine-optimized robots.txt file is very important for SEO. It clearly established rules and expectations for Google’s spiders, which directly affects what web pages rank and don’t rank. Keep reading for more robots.txt knowledge than you thought you’d ever need on how to search engine-optimize the Drupal robots.txt file.

Read this article: How to Optimize Your Robots.txt File

SEO Mind Trick: How to Remove Content Without Losing Link Juice in Three Easy Steps



In nearly all facets of the search engine optimization process, you learn that adding content to your site and to the external strings of the Web will help build your authority as a business and brand. But there are instances you want to remove content from your site. For example: promotional pages that are expired, products and services you no longer offer, a website redesign, outdated contact information, confidential information, or even something that you’ve been requested to take down by another entity.

Read this article: SEO Mind Trick: How to Remove Content Without Losing Link Juice in Three Easy Steps

7 Search Engine Optimization Tips for Finely-Tuned Search Performance



More websites than care to admit make horrendous mistakes with search engine optimization (SEO) tactics. These mistakes range from targeting the wrong keywords and keyword stuffing to hiring a black hat SEO company or ignoring the critical advice of honest SEO advisors. Whatever the crime, your site always pays the price in rankings.

A front page ranking doesn’t happen overnight, and if it does, more people than just your mother will be questioning this development. Implementing sound SEO initiatives on your site is a process. Volacci has a 120-Point SEO process that ensures our clients’ websites are finely-tuned for search engine rankings. This process can take weeks, but more likely months, to get a website running in superior search engine condition.

While I cannot reveal all 120 points of our SEO process to you (unless you become a client!), I will give you some tips to tune your site for superior search rankings. Join me after the jump for Seven Search Engine Optimization tips for finely-tuned search performance.

Read this article: 7 Search Engine Optimization Tips for Finely-Tuned Search Performance

How to Increase Your PageRank in Three Simple Steps



By now, you have probably read tons of material on how important keyword usage is for your rankings, but its not the end all be all. Yes, keyword usage is incredibly important and the foundation of your SEO campaign, but is counts for only half, maybe less, of Google’s infamous algorithm. The Google algorithm primarily weighs two factors: relevance, which is a function of how keywords are used on a site or page; and PageRank, which is a function of how your site or page is woven into the Web’s massive map of links. There are other factors, but today we are going to focus on just one: PageRank.

When using keywords, you can do everything right to improve the relevance of your site and pages, yet still not rank on the first of Google’s SERPs. If you are targeting highly competitive keywords, which means tons of other sites are trying to rank for the same keywords, you need to improve your PageRank to break through the clutter and get ranked on the first page of Google.

Join me after the jump for three ways to increase your PageRank and rank on the first page of Google.

Read this article: How to Increase Your PageRank in Three Simple Steps

5 Landing Page Optimization Tactics For Your Drupal Website



Landing Page Optimization (LPO) is very critical to the success of any profit-seeking website. Whether you run PPC, email marketing, or organic SEO campaigns, any and all internet marketing efforts need to begin and end with LPO.

You should be spending the same amount of time developing the landing page as you do the marketing offer that drove traffic to the page in the first place. This is a common oversight that many websites make when developing their online campaigns.

As an internet marketing firm, Volacci has learned firsthand what does and does not work. Join me after the jump for 5 LPO tactics that can take your website's conversion rates from good to great!

Read this article: 5 Landing Page Optimization Tactics For Your Drupal Website

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