By now, you have probably read tons of material on how important keyword usage is for your rankings, but its not the end all be all. Yes, keyword usage is incredibly important and the foundation of your SEO campaign, but is counts for only half, maybe less, of Google’s infamous algorithm. The Google algorithm primarily weighs two factors: relevance, which is a function of how keywords are used on a site or page; and PageRank, which is a function of how your site or page is woven into the Web’s massive map of links. There are other factors, but today we are going to focus on just one: PageRank.
When using keywords, you can do everything right to improve the relevance of your site and pages, yet still not rank on the first of Google’s SERPs. If you are targeting highly competitive keywords, which means tons of other sites are trying to rank for the same keywords, you need to improve your PageRank to break through the clutter and get ranked on the first page of Google.
Join me after the jump for three ways to increase your PageRank and rank on the first page of Google.