Building a Strong, Profitable Drupal Business
Here is a presentation that I gave at Drupalcamp Austin in November 2010.
Marketing Intelligence™
Here is a presentation that I gave at Drupalcamp Austin in November 2010.
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There are very few things that get me more excited about DrupalCamps and Conventions, but unfortunately the Dallas Cowboys season isn’t going according to plan. The Volacci team is buzzing right now about DrupalCamp Austin 2010 next weekend and the DrupalCons scheduled for 2011. So much so, we be coming down with a fever and the only cure is... Drupal.
Want to catch the fever? Read on and I will drop some crucial Drupal info. for you on DrupalCamp Austin 2010, DrupalCon Chicago 2011 and DrupalCon London 2011.

Changing your website URLs can cause problems: people who bookmarked the page can’t find it again, search engines are baffled when your content is now missing, and people or websites that link to your pages now have broken links. Not good problems to have with your website content.
You would think that the best advice, then, would be to never change your URLs. The reality is, however, that there are many legitimate reasons that a URL needs to be changed:
• Companies acquire websites and need to move content.

Every Halloween (starting last year) I like to post a blog that combines the holiday with what I love best: Drupal. In case you missed it, check out last year’s post: Drupal Modules that Scream Halloween.

Over the past several Fridays, I have been publishing Drupal SEO 'how-to' posts instead of the Drupal SEO news some of you love and crave. Well, there have been a few major developments within the community that I cannot go without sharing; So much so that I came here today to inform rather than drop a few nuggets of Drupal 'how-to' knowledge on you.
So join me after the jump and catch up on a few news-worthy conversations buzzing around the Drupal community. You can even get involved. Gotta love Drupal!

When it comes to tracking data on your Drupal site, there are dozens of analytics packages you can choose from... but it sure is hard to beat Google Analytics. It’s free, easy to install, quick to get started, and is very user-friendly with easy-to-read charts and graphs. And yet, it includes robust features that show you advanced segmentation, customizable reporting, and industry benchmarking.

In a blog post last month, I showed you how to configure the Meta tags module for Drupal SEO - where we walked through how to download and configure the Meta tags module properly. Now we are ready to specify meta tags for all the content that you currently have or will be creating.
There are three ways to specify content with meta tags: taxonomy, node, and views. Let’s walk through all three types and how to configure each one.

No one is perfect. And neither is Drupal’s default robots.txt file. In fact, there are several problems with the file. If you test out your default robots.txt file line by line using Google Webmaster Tools’ robots.txt testing utility, you will find that a lot of paths which look like they are being blocked will actually be crawled.

Just like websites of yore, Drupal uses a query string to pull information from a database. Every single blog post, comment, content, user entry, and so on is stored in tables on the server so you need a query string to go find the data and bring it back to the browser window. This is a fancy way of saying “URL”.

With DrupalCon Copenhagen events unofficially launching this weekend, and the conference itself gets kick-started on Monday, most American Drupalistas are packing their bags and hitting the airport this weekend to travel.