Digital Marketing News
Sales Systems [Podcast]
May 22nd, 2013 - Posted by Ben Finklea to productivity, sales systemsMay 22nd, 2013
Today's tip: Build sales systems supported by your processes.
Ben Finklea is the CEO of Volacci, the Digital Marketing Agency.
Highlights of the Tumblr Acquisiton
May 20th, 2013 - Posted by Leigh Carver to May 20th, 2013
Tumblr CEO David Karp stated:
Before touching on how awesome this is, let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn’t changing.
Marissa Mayer posted on her own personal Tumblr:
In terms of working together, Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love. ...
Yahoo confirmed this morning that it purchased microblogging platform Tumblr in a $1.1 billion deal that has rocked the internet. NPR ran an interesting and enlightening segment on the acquisition, while analysts across the internet weighed in to offer their own opinions on the deal.
Graph Search: Game Changer?
May 18th, 2013 - Posted by Leigh Carver to personalized searchMay 18th, 2013
The changes that Facebook Graph Search could bring to search are quite marked. First, the quality of Facebook Fans will greatly impact a page’s ranking, which means that organizations need to fully integrate themselves into the Facebook community in order to see social search success. If this is you, focus on publishing consumer-centric content that motivates engagement. After all, Graph Search is all about the power of a social network's recommendations. Instead of trusting Google’s restaurant recommendations, users can enter “San Francisco Restaurants my Friends Like” into the Graph Search...
Facebook’s new Graph Search tool could be a game changer for online marketing. The impact on social and search marketing could be very marked, and smart brands will keep content at the core of their social strategy as these changes take hold.
Power of Procrastination [Podcast]
May 8th, 2013 - Posted by Ben Finklea to procrastination, productivity, VolacciMay 8th, 2013
Today's tip: If you have put something off and you know it’s due, you can crank down and get done very quickly.
Ben Finklea is the owner and CEO of Volacci, Digital Marketing Agency.
Transcription.
Hi and welcome back...
[VIDEO] Digital Marketing Plan: Session 1
May 7th, 2013 - Posted by Kylon Gustin to digital marketing planMay 7th, 2013
This is the first in a series of whiteboard videos where I will succinctly explain step-by-step the process of creating a digital marketing plan. This first session is designed to create a foundation for the rest of...
SEO Misfires to Avoid
May 6th, 2013 - Posted by Leigh Carver to blog SEOMay 6th, 2013
1. Overreliance On Keywords
Loading your blog posts down with keywords makes it look unnatural, and will both alienate your readers and alert the search engines that something's up. Instead, focus on solving your...
Blogging is a great SEO tool, when done right-- it brings you exposure to a new audience, provides a reason for your readers to return, and builds relationships. However, there are a few best practices that, when taken too far, wil hurt your site. Here are three SEO mishaps that every business owner needs to be aware of.
Ben Finklea Volacci CEO - Goal Setting [Podcast]
May 6th, 2013 - Posted by Ben Finklea to Goal Setting, VolacciMay 6th, 2013
Ben Finklea introduces his new podcast series.
Today's tip: share your goals with others to be held accountable, and use either rewards or penalties to motivate yourself.
Ben Finklea is the owner and CEO of Volacci,...
[VIDEO] User Intent in Organic Search: Where Content Meets User Experience
May 3rd, 2013 - Posted by Mitch Holt to May 3rd, 2013
User intent is an emerging buzzword in SEO and digital marketing, but its importance extends far beyond the buzz. Are you answering the important questions in your industry on your website? If not, check out this video...
Not Optimized for Mobile? You're Losing Business.
May 2nd, 2013 - Posted by Leigh Carver to Local Search, Mobile SEOMay 2nd, 2013
One out of every three respondents to the study said they use a mobile device throughout the entire purchase process. Sixty percent of smartphone users across the categories examined in the study – banking/finance,...
Is your site optimized for mobile? A recent study suggests more and more consumers are using mobile devices to complete tasks from start to finish. Fifty percent of respondents said they use their mobile devices to start the search process; 46 percent use mobile exclusively when performing research online.
“Fresh Content” Explained
April 30th, 2013 - Posted by Chris Gaffney to content marketing, fresh contentApril 30th, 2013
“Fresh Content” has been one of the hottest terms thrown around SEO and content marketing circles for the past few years. Posting fresh content is the practice of regularly publishing new items to a website or blog that...
3 Ways to Reduce Blogging Burnout
April 29th, 2013 - Posted by Leigh Carver to bloggingApril 29th, 2013
Be realistic about your resources
Take an honest look at the resources you have available. Specifically, consider your available time and the skills of your available blogging team members.
Blogging takes time...
If you're considering starting up a new blog, bear in mind that it is hard work. It takes time to research the subjects that will appeal to your audience, develop well-written posts, and promote them appropriately day after day. Here are three ways to keep blogging burnout from turning your brilliant writing into another tiresome "To Do" task-- or worse, dying out entirely.
10 Best Practices for Thank You Pages
April 26th, 2013 - Posted by Erik Wagner to April 26th, 2013
Download the whitepaper here. Which thank you page is your favorite? Do you have any examples of other excellent thank you pages?Video TranscriptionHey Folks, This is Erik Wagner...
Five Failing Social Strategies to Avoid
April 24th, 2013 - Posted by Leigh Carver to facebook, social mediaApril 24th, 2013
1. Don't Post and Run
Don't information that is only about you-- be part of the conversation. Like and respond to on everyone's responses to your posts.
2. Don't Only Be a Business
Having a personal profile is key...
Capturing fan attention on facebook is difficult, but key to success. Here are five strategies to avoid that'll sink your social media ship.
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