Digital Marketing News
Graph Search: Game Changer?
May 15th, 2013 - Posted by Leigh Carver to personalized searchMay 15th, 2013
The changes that Facebook Graph Search could bring to search are quite marked. First, the quality of Facebook Fans will greatly impact a page’s ranking, which means that organizations need to fully integrate themselves into the Facebook community in order to see social search success. If this is you, focus on publishing consumer-centric content that motivates engagement. After all, Graph Search is all about the power of a social network's recommendations. Instead of trusting Google’s restaurant recommendations, users can enter “San Francisco Restaurants my Friends Like” into the Graph Search...
Facebook’s new Graph Search tool could be a game changer for online marketing. The impact on social and search marketing could be very marked, and smart brands will keep content at the core of their social strategy as these changes take hold.
Your Business is a System [Podcast]
May 17th, 2013 - Posted by Ben Finklea to productivity, systemMay 17th, 2013
Today's tip: Examine the missing systems in your life.
Ben Finklea is the CEO of Volacci, the Digital Marketing Agency.
Transcript:
Hi, this is Ben, thanks for listening to the podcast. I have a very interesting topic...
Graph Search: Game Changer?
May 15th, 2013 - Posted by Leigh Carver to personalized searchMay 15th, 2013
The changes that Facebook Graph Search could bring to search are quite marked. First, the quality of Facebook Fans will greatly impact a page’s ranking, which means that organizations need to fully integrate themselves...
Facebook’s new Graph Search tool could be a game changer for online marketing. The impact on social and search marketing could be very marked, and smart brands will keep content at the core of their social strategy as these changes take hold.
Leveraging Google+ Communities
May 15th, 2013 - Posted by Katie Thomas to Social Media Marketing, social media strategyMay 15th, 2013
In early December 2012, Google rolled out a new feature called Google+ Communities. This new feature was designed to be a “gathering place for your passions” that any G+ user could create with private or public...
[VIDEO] Digital Marketing Plan: Session 2
May 14th, 2013 - Posted by Kylon Gustin to digital marketing planMay 14th, 2013
This is the second in a series of whiteboard videos where I will succinctly explain step-by-step the process of creating a digital marketing plan. This second session will complete the foundation for your plan. We're...
Preparing for Penguin 2.0
May 14th, 2013 - Posted by Chris Gaffney to digital marketingMay 14th, 2013
There has been considerable speculation for some time that Google was preparing another Penguin release designed to drastically change the relationship between link building and search results. That speculation has now...
The Marketer's Guide to Memes: A Crash Course in Internet Humor
May 13th, 2013 - Posted by Leigh Carver to mems, social media, Social Media MarketingMay 13th, 2013
Nelson Mandela once said, “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” Learning the language of a culture you’re spending time...
Backing up your Data [Podcast]
May 10th, 2013 - Posted by Ben Finklea to data, Mac, productivity, VolacciMay 10th, 2013
Today's tip: How to back up data and keep all files up to date.
Ben Finklea is the CEO of Volacci, the Digital Marketing Agency
Transcription:
Hi, welcome back to the podcast. My...
Power of Procrastination [Podcast]
May 8th, 2013 - Posted by Ben Finklea to procrastination, productivity, VolacciMay 8th, 2013
Today's tip: If you have put something off and you know it’s due, you can crank down and get done very quickly.
Ben Finklea is the owner and CEO of Volacci, Digital Marketing Agency.
Transcription:
Hi and welcome back...
[VIDEO] Digital Marketing Plan: Session 1
May 7th, 2013 - Posted by Kylon Gustin to digital marketing planMay 7th, 2013
This is the first in a series of whiteboard videos where I will succinctly explain step-by-step the process of creating a digital marketing plan. This first session is designed to create a foundation for the rest of...
SEO Misfires to Avoid
May 6th, 2013 - Posted by Leigh Carver to blog SEOMay 6th, 2013
1. Overreliance On Keywords
Loading your blog posts down with keywords makes it look unnatural, and will both alienate your readers and alert the search engines that something's up. Instead, focus on solving your...
Blogging is a great SEO tool, when done right-- it brings you exposure to a new audience, provides a reason for your readers to return, and builds relationships. However, there are a few best practices that, when taken too far, wil hurt your site. Here are three SEO mishaps that every business owner needs to be aware of.
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