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Sales Systems [Podcast]

May 22nd, 2013 - Posted by Ben Finklea to productivity, sales systemsMay 22nd, 2013
Today's tip: Build sales systems supported by your processes. Ben Finklea is the CEO of Volacci, the Digital Marketing Agency.  

Highlights of the Tumblr Acquisiton

May 20th, 2013 - Posted by Leigh Carver to May 20th, 2013
    Tumblr CEO David Karp stated:   Before touching on how awesome this is, let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn’t changing.   Marissa Mayer posted on her own personal Tumblr:   In terms of working together, Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love.  ...
Yahoo confirmed this morning that it purchased microblogging platform Tumblr in a $1.1 billion deal that has rocked the internet. NPR ran an interesting and enlightening segment on the acquisition, while analysts across the internet weighed in to offer their own opinions on the deal.

Graph Search: Game Changer?

May 18th, 2013 - Posted by Leigh Carver to personalized searchMay 18th, 2013
The changes that Facebook Graph Search could bring to search are quite marked. First, the quality of Facebook Fans will greatly impact a page’s ranking, which means that organizations need to fully integrate themselves into the Facebook community in order to see social search success. If this is you, focus on publishing consumer-centric content that motivates engagement. After all, Graph Search is all about the power of a social network's recommendations. Instead of trusting Google’s restaurant recommendations, users can enter “San Francisco Restaurants my Friends Like” into the Graph Search...
Facebook’s new Graph Search tool could be a game changer for online marketing. The impact on social and search marketing could be very marked, and smart brands will keep content at the core of their social strategy as these changes take hold.

Sales Systems [Podcast]

May 22nd, 2013 - Posted by Ben Finklea to productivity, sales systemsMay 22nd, 2013
Today's tip: Build sales systems supported by your processes. Ben Finklea is the CEO of Volacci, the Digital Marketing Agency.  

Highlights of the Tumblr Acquisiton

May 20th, 2013 - Posted by Leigh Carver to May 20th, 2013
    Tumblr CEO David Karp stated:   Before touching on how awesome this is, let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing...

Yahoo confirmed this morning that it purchased microblogging platform Tumblr in a $1.1 billion deal that has rocked the internet. NPR ran an interesting and enlightening segment on the acquisition, while analysts across the internet weighed in to offer their own opinions on the deal.

Automatr Drupal Module: Marketing Automation and Drupal in Harmony

May 20th, 2013 - Posted by Erik Wagner to May 20th, 2013
For those of you using Automatr and Drupal, please download the newest, and much improved, version of the Automatr Drupal module. At Volacci, one of our primary goals is...

[VIDEO] Digital Marketing Plan: Session 1

May 18th, 2013 - Posted by Kylon Gustin to digital marketing planMay 18th, 2013
This is the first in a series of whiteboard videos where I will succinctly explain step-by-step the process of creating a digital marketing plan. This first session is designed to create a foundation for the rest of...

The Marketer's Guide to Memes: A Crash Course in Internet Humor

May 18th, 2013 - Posted by Leigh Carver to social media, Social Media MarketingMay 18th, 2013
Nelson Mandela once said, “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” Learning the language of a culture you’re spending time...

Preparing for Penguin 2.0

May 18th, 2013 - Posted by Chris Gaffney to digital marketingMay 18th, 2013
There has been considerable speculation for some time that Google was preparing another Penguin release designed to drastically change the relationship between link building and search results. That speculation has now...

Leveraging Google+ Communities

May 18th, 2013 - Posted by Katie Thomas to Social Media Marketing, social media strategyMay 18th, 2013
In early December 2012, Google rolled out a new feature called Google+ Communities. This new feature was designed to be a “gathering place for your passions” that any G+ user could create with private or public...

[VIDEO] Digital Marketing Plan: Session 2

May 18th, 2013 - Posted by Kylon Gustin to digital marketing planMay 18th, 2013
This is the second in a series of whiteboard videos where I will succinctly explain step-by-step the process of creating a digital marketing plan. This second session will complete the foundation for your plan. We're...

Graph Search: Game Changer?

May 18th, 2013 - Posted by Leigh Carver to personalized searchMay 18th, 2013
The changes that Facebook Graph Search could bring to search are quite marked. First, the quality of Facebook Fans will greatly impact a page’s ranking, which means that organizations need to fully integrate themselves...

Facebook’s new Graph Search tool could be a game changer for online marketing. The impact on social and search marketing could be very marked, and smart brands will keep content at the core of their social strategy as these changes take hold.

Your Business is a System [Podcast]

May 18th, 2013 - Posted by Ben Finklea to productivityMay 18th, 2013
Today's tip: Examine the missing systems in your life. Ben Finklea is the CEO of Volacci, the Digital Marketing Agency. Transcript: Hi, this is Ben, thanks for listening to the podcast. I have a very interesting topic...

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