Blogs

Thank you for joining me for Part Two of my Content Strategy Process blog post. Last week I discussed The Content Strategy Process - Phases I-II, where we reviewed a few definitions of “content strategy” and walked through an overview of the first two phases of a typical content strategy project. Read more »

Don’t look now, but that cell phone in your hand, pocket, or purse is growing more powerful by the minute – and I’m not talking about the mounting bill. Mobile internet access has grown extremely prominent over the last year, with 40% of adults accessing the Web, email or instant messaging on their mobile phones. This increase, according to the new PEW Internet Research Study: Mobile Access 2010, is up from 32% of Americans who did so as of April 2009. Read more »

Just like websites of yore, Drupal uses a query string to pull information from a database. Every single blog post, comment, content, user entry, and so on is stored in tables on the server so you need a query string to go find the data and bring it back to the browser window. This is a fancy way of saying “URL”. Read more »

When I talk about Web Content Strategy around the water cooler at work, everyone stares at me like I’m speaking in tongues. That is because it is a relatively new concept to most online businesses, including ours. While it has informally existed since the Web went public, content strategy is considered an emerging practice that few commit enough time and resources to in order to deliver a spectacular message to Web traffic -- that message being your website’s content. Read more »

In a move expected by many and feared by Nomophobians, Apple announced that it is going to “power down” the Quattro mobile advertising network - a three-year old operation Apple acquired this past January. The Quattro mobile advertising team was critical to the development of iAd, the mobile advertising network Apple launched on July 1st for iPhone and iPod touch apps. Read more »

With DrupalCon Copenhagen events unofficially launching this weekend, and the conference itself gets kick-started on Monday, most American Drupalistas are packing their bags and hitting the airport this weekend to travel. Read more »