Marketing Intelligence™
Drupal is becoming the go-to CMS for businesses, companies, and groups who require flexibility. According to a recent article on the Ottawa Business Journal, the Statistics Canada and Health Canada online government portals are built on Drupal because of its flexibility, adaptability, and the way in which it can seamlessly incorporate the bilingual requirements for Canadian federal websites.
For those who couldn't make it to DrupalCon Munich, the following are a few highlights and stories, as told through various Twitter channels. The site for the biannual Drupal hullabaloo was at the Westin Grand München, starting Monday, August 20 with sprints taking place Friday, August 24. Keynote speakers included Dries Buytaert, Anke Domscheit-Berg, and Fabien Potencier.
There is nothing more embarrassing in the world of SEO than duplicate content. If you are caught with duplicate content, it’s a one-way ticket to Internet detention in the eyes of Google. Sure, the first few times you walk away with a sore wrist and your content taken down. But if you continue to consciously duplicate your content, your website could be wiped away from Web existence. Now that’s heavy.
The ongoing question about the superiority of video over text (or vice versa) is irrelevant. Sure, video is a newcomer to the SEO game (trailing text by about two decades), but the question shouldn’t be about the importance of one over the other; it should be about how they can coexist and bring people to your site.
Video SEO is a process to ensure that Google finds, indexes and displays your video content. Here are some important video SEO tips.
The Meta tags module is important to your site because it tells the search engines what the content you have is all about. That is right, it's pretty much data about data. And while this seems redundant, it is incredibly important for the overall optimization of your site.
The Controversial Childhood of Meta tags
Just like websites of old, Drupal uses a query string to pull information from a database. Every blog post, comment, content, user entry, and so on is stored in tables on the server so you need a query string to go find the data and bring it back to the browser window.
One of the essential online elements that SEO tackles is creating URLs that are “clean” and indexed efficiently by the search engines. They are easy on the eyes and on the spiders that index your site. If you are not sure what a clean URL is, here is a quick definition:
Once you have your Meta tags module installed and configured on your Drupal site, you will want to specify meta tags for all your current and future content. Taxonomy is a very broad kind of content on your Drupal site, so it is a good idea to use broad, category-like keywords for your meta tags. Simply put, it is how you classify content in Drupal.
Many Drupal sites’ first taxonomy is category. You can also have subcategories of Taxonomy called terms, and terms will have subterms, and so on. It is very easy in Drupal to see all your content in a certain category just by visiting the taxonomy list for a specific term. The URL for a taxonomy list will be something like this: http://www.yourDrupalsite.com/category/term/subterm.
Here is a quick tutorial on how to edit or add taxonomy meta tag categories, terms and subterms in Drupal:
The blogosphere can be a lonely place. It can produce anxiety, inconsistency, angst. Sure, you might get some clicks and comments every day, but the blood, sweat and (hopefully not) tears far outweigh the feedback you get from your readers (no offense, readers!).
If you’re like me, link building is the last thing on the mind while blogging for a company or cause. I tend to empty my SEO Speedwagon, let the creative juices flow and hit the ground running. While blogging, I’m thinking creative content that doesn't suck.
Just look at her! She appears to be smirking and looks as if she knows something that she doesn’t want to reveal; not yet anyway. Her eyes are relaxed and appear to convey satisfaction, which suggests that she happily possesses some nugget of powerful knowledge. Perhaps some paradigm-shifting or zeitgeist-inflicting information that would change the world forever for the better, if only it would be unleashed...
Today is Cyber Monday, the busiest shopping day on the Internet. People are flocking to search engines and salivating over today's deals like it's turkey time all over again. But just because you run an e-commerce site doesn't guarantee instant success on this day of dollar slinging deals and credit card-wielding web searchers.
