What Windows 8 Could Mean For Brand Advertizing
The Windows 8 overhaul is the most dramatic change to the Windows interface since Microsoft brought out Windows 95. Though some traditional desktop components remain available on the new Windows 8, the platform has been designed to be scalable across desktop, tablet, and mobile devices, meaning that it could be easier than ever for brands to have a massively cross-platform strategy. The Drum reports on some of the new features, and what that could mean for brands.
