Lost in the vast sea of marketing communications the unwanted forms of strategic expression float away through the murky darkness and into the abyss of solace and silence. Cast you away, classified ad. Be gone, informational brochure. Don’t make this difficult, direct mail. Bye bye, billboard. The time is right to be rid of radio. These are earthly expressions of a less-civilized society. The new world of calculated and cunning communications exists online.
The vision of the future doesn’t hold a pen with a car insurance’s logo proudly plastered on it, or a refrigerator magnet of a lawyer’s dutiful DUI lesson. You should no longer linger in the luxury of a coozy, keychain, or calendar made to readily remind you every time you swig a soda, open a car door, or check the date that some business is number one, the best, or greatest in the town, city, state, country, or world.