Video optimization will hold even more weight in 2010 then it does now and for more than two reasons. However, I am only going to give you two: 1) YouTube is the second-largest search engine, playing the fiddle only behind Google, and 2) Google introduced auto-captioning for its YouTube channel last week, helping people find videos via search engines more efficiently. So, just to be perfectly clear: Videos are highly-sought after online content and Google just made them easier to find via search results.
A well-optimized video and company YouTube channel will benefit any SEO campaign. Your main focus for optimization should be on-page SEO with keyword utilization. If used properly, there are two places where your videos can rank well: in YouTube’s own search results, as well as in the search results on Google, Yahoo!, and Bing. Here are seven tips for video optimization: