Yahoo! Changes CEO and Video Strategy
Much like any other business, the changing of the name plate on the CEO’s desk brings change to internal processes. Yahoo! is no different. Carol Bartz is taking over the best window office at Yahoo! and rolling out a new approach to video. In the past, when Terry Semel ran Yahoo, the web portal embarked on a grandiose Hollywood-style video strategy. Under Semel, Yahoo produced TV-like original video series, but found little success in the venture. It was abandoned when Semel stepped down. Now Yahoo! wants to get their video engine revving again, and its Carol Bartz’ turn to try for success.