video marketing

If you are planning to embed lots of YouTube videos to Drupal over a course of time, it is a good idea to consider installing modules such as Embedded Media Field, to create customized fields within content types. Such devices provide easier formatting options and the ability to wrap text around the video itself.

However, if you’re simply looking to embed the occasional video to help spice up a blog post, the quickest and easiest way is to directly embed the HTML into the body of your post itself.

Placement is key in digital marketing. Ask any conversion rate optimization specialist and they’ll tell you that simply moving a button can make a huge difference between a bounce or a conversion. In the content world, a piece of content placed in one spot might get a ton of traffic, while that same piece of content placed elsewhere gets ignored. One innovative placement strategy is to put a company introduction video on thank you pages for users who’ve decided to engage with your content in some way.

The ongoing question about the superiority of video over text (or vice versa) is irrelevant. Sure, video is a newcomer to the SEO game (trailing text by about two decades), but the question shouldn’t be about the importance of one over the other; it should be about how they can coexist and bring people to your site.

Video SEO is a process to ensure that Google finds, indexes and displays your video content. Here are some important video SEO tips.