video content

Content Strategy Video Trifecta: Kristina Halvorson, Jeff MacIntyre, and Joe Pulizzi



Last month a few Volaccians had the pleasure of attending Web Content 2010 Conference in Chicago - a conference discussing the emerging field of content strategy and now you can connect content with real results. The conference was hosted by Duo Consulting, a Chicago-based consulting firm.

Many of the leading minds were there to share valuable knowledge, insight, and experience with up-and-coming online copywriters, editors, marketing communicators, and fellow strategists.

Volaccians who made it couldn't stop raving about how great this conference was, so I thought it would only be my duty to pass along what I can to you. Please join me after the jump for three videos of our favorite sessions from Chicago’s Web Content 2010 Conference, featuring BrainTraffic’s Kristina Halvorson, Predicate’s Jeff MacIntyre, and Content Marketing Evangelist Joe Pulizzi.

Read this article: Content Strategy Video Trifecta: Kristina Halvorson, Jeff MacIntyre, and Joe Pulizzi

This Week in Drupal SEO News: Drupal Gardens Improves SEO, Mollom Module Makes History, and "Life in a Day" Experiment Launched



I hope everyone had a wonderful and patriotic 4th of July! It's been another eventful week in the world: A dynamite basketball trio takes Miami by storm, Spain and The Netherlands make it to their first World Cup Final, and the United States is conducting their first spy swap with Russia in decades. Now its back to business as (un)usual here at Volacci.

This week Drupal Gardens received yet another update, featuring some improved SEO features. The Mollom module was also very busy over the holiday weekend, and a very intriguing new cinematic experiment was officially launched this week. Join me after the jump for this week in Drupal SEO news.

Read this article: This Week in Drupal SEO News: Drupal Gardens Improves SEO, Mollom Module Makes History, and "Life in a Day" Experiment Launched

This Week in Drupal SEO News: DCC Pre-Conference Training, Why the Pilot Program Deserves $1, and Google News Redesign



Happy 4th of July Weekend! One of my favorite smelling holidays of the year: burning charcoal, cooking meat, freshly cut grass, chlorine and sunscreen, ice cream and pie, melting ice... I’m fresh off a patriotic injection a la Landon Donovan, and feeling like fireworks should happen every single day. But maybe not this year.

The summer slammed the Northern Hemisphere and Hurricane Alex slammed the Texas coast this week. While it appears to have been just a good practice run for most of the coastal residents, we are still glad to get the rain here in Austin.

Join me after the jump for DrupalCon Copenhagen training sessions, why you need to give a dollar to the Pilot Program, and how Google is now delivering your news.

Read this article: This Week in Drupal SEO News: DCC Pre-Conference Training, Why the Pilot Program Deserves $1, and Google News Redesign

Help Videos Help You

OnlineVideoScreening_0.jpgIf you would have said the word ‘YouTube’ two years ago, construction caulk or rash lotion would have come to my mind. These days, it seems like I can’t make it past lunch without some new web video hitting YouTube that I’m told is a ‘must-see’. Pop-culture grows so quickly these days, and is becoming more relevant for your business and brand than ever before. A recent study was published by The Forrester Blog stating that you can improve your chances, by 50 times, of showing up at the top of Google organic search results. Their recommended method? Utilize Google’s Universal Search by creating videos and posting them on YouTube.

How, you ask? A feature called ‘Blended Search’ in which search engines display videos, news stories, maps alongside their standard results has become common with most search engines. If you optimize video content, or even make videos for that matter, you can take advantage of the blended search and increase your chances to get a first-page ranking on Google.

Read this article: Help Videos Help You

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