user experience

How to Leverage New Media & User Experience in Your Digital Marketing

Since the launch of the Kindle back in 2007, the publishing industry has changed forever. The explosive growth of ebooks has been ongoing and in 2011 digital books outsold print for the first time on Amazon. Although outside of this online marketplace, paperbacks and hardcovers are still outselling their electronic counterparts, this is still a strong indicator of a rapidly growing trend that demands our attention.

Given our modern technology, practically everyone has a smartphone, tablet or other handheld...

Read this article: How to Leverage New Media & User Experience in Your Digital Marketing

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