tips and tricks

Here are some helpful tips and tricks that will help you market your site on the search engines.

Five Networking Tips

There is a legend circulating Austin around the circumstances of Matthew McConaughey’s rise to fame, and more specifically how he was cast in his breakout role in Dazed and Confused. Rumor has it that while McConaughey was a College of Communications student at the University of Texas, he caught wind that the casting crew was hanging out at the bar of the Driskill Hotel in Austin’s infamous Sixth Street District.

He used his charm and networking skills to convince them that he was the epitome of a small town, homegrown, Texas country boy. Moments after the nation viewed him ‘loving those redheads’ and making sure freshmen were watching the leather, man, McConaughey instantly put the ‘sexy’ back into Texas.

While most of us won’t be able to beat bongo drums close to the beat of McConaughey’s success, that doesn’t mean we can’t hone our own networking skills and dominate our own industry. There are ways to bulk up the rolodex, iPhone book, facebook fanpage, twitter followers, and email contacts without assault people with business cards. Here are five networking tips will keep you connected.

Read this article: Five Networking Tips

How to Write a Testimonial & Get a Link

Here's a great strategy for getting high-quality links: Write a testimonial for a company whose products or services you use. For example, we have several SEO testimonials from our customers. Each one contains a link to our customer.

Of course you want to make sure that they include links to their customers in the testimonial. Just search their site and find one. If they do, you're in luck! This is a great way to get a high-quality, relevant link.

To make the most out of the testimonial, make sure that it is written from your own perspective. Don't you superlatives like "best ever" or "most awesome". Instead, tell something specific and personal about your experience that shows the "insider" view. Remember, giving a great testimonial nets you a link so do a good job!

Read this article: How to Write a Testimonial & Get a Link

New Link Tool from Google Helps, Falls Short

For years Google has underreported the link: results which show how many inbound links a particular website has. [example: link:www.sprydev.com] This was done deliberately because Google feared (rightly so) that people would use the link data to influence their results.

That changed this week when Google's Webmaster Central released the new links tool. Just login to your Google Webmaster Tools Account (you've got one, right?) and click the links tab to see all of your inbound links. Cool!

But, I still can't see the inbound links to other sites. I guess I'll stick to Yahoo's Site Explorer for that kind of data.

Read this article: New Link Tool from Google Helps, Falls Short

Link Strategy: Give Something Away

If you want to build links fast, consider giving something away. It doesn't have to be huge, it just has to be interesting to your audience. Make sure the world hears about it by using press releases and community news websites like digg or del.icio.us.

Cold Stone Creamery just released a coupon for buy one, get one free ice cream at their stores nationwide. It's not a huge offer, but it sure sounds good when you consider how tasty their ice cream is. It was certainly good enough to get the attention of the community news site Digg.com. It is now one of the top stories on the wildly popular tech site with over 600 people bookmarking the coupon within 24 hours.

Typically, a story that gets into the top 10 in digg will get 10-20k clicks and 100-300 links.

Read this article: Link Strategy: Give Something Away

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