tag management

An Introduction to Marketing Analytics Tag Management

Every marketer has experienced the pain of trying to capture accurate marketing analytics. The process of maintaining an analytics platform can be at times nothing less than excruciating. Creating tags, snippets of code that allow analytics platforms and other third party tools to track actions, is difficult and implementing them even more so.

In Google Analytics you're subjected to creating events, setting up virtual PageViews, implementing custom definitions, inserting conversion tracking code, etc. In Adobe SiteCatalyst the list is...

Read this article: An Introduction to Marketing Analytics Tag Management

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