Nelson Mandela once said, “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” Learning the language of a culture you’re spending time in is a sign of respect towards that culture-- which is why it shocks me that so many...
Capturing fan attention on facebook is difficult, but key to success. Here are five strategies to avoid that'll sink your social media ship.
Finding new social channels for your brand can be hit or miss-- learn from these three social media platforms whose bubbles are bursting. Pick the right channel immediately after its launch could mean you hit the jackpot: achieve early success, have your case study featured on all kinds of media outlets, attract more followers/fans/friends from all the free PR and have social media talents knocking on your door for a job. Or you could pick a channel that never gets off the ground or after it's peaked, and it could be you and the crickets at your next social media ROI analysis meeting.
Managing your personal reputation on the internet is just as important as managing your brand's. Becoming a thought leader in your brand's industry will help lend both you and your business credibility; likewise, it's a bad idea not to curate your own online presence. Here are four tips from Inc.com on how to maintain your online presence.
A new study conducted by the Stanford University Computer Science Department and Facebook data science team has concluded that the majority of Facebook users are reaching over three times as many people as they think. An analysis of the June 2012 activity of 220,000 U.S. Facebook users uncovered that each post is seen by approximately one in three of a user’s friends.
Twitter released Vine, a new video sharing mobile app, on January 24th. However, Vine has already seen its share of problems, such as inappropriate content, even as marketers gravitate towards the new service. Before you jump on Vine, here are a few things to take in to account about the platform.
The White House has joined Pinterest, unveiling the account whitehouse44 in a new move to market the first family across social media. The move is seen as part of a larger strategy to help the people of America feel closer to the first family.
Outrage has sparked online amongst Chinese citizens following the revelation that Xinhua News Agency, the official press of the People's Republic of China, has been operating on Twitter for the past nine months while Chinese citizens have been banned from a variety of Western-based social platforms, including Twitter, Facebook, and YouTube, for more than three years.
As it turns out, even the United Nations isn't exempt from the occasional misfire. An employee mistakenly sent a tweet that could provoke the Palestine and Israel situation even further.
The Content Marketing institute recently posted a review of the social media year and the key takeaways that publishers can learn from. From trying to capitalize on the wrath of mother nature (Hurrican Sandy sales, anyone?) to handing the company keys over to an irresponsible intern, here are five lessons that brands learned this year about social media.