In early December 2012, Google rolled out a new feature called Google+ Communities, designed to be a “gathering place for your passions." Learn to leverage your brand pages in these Communities and establish yourself and make new connections.
social media strategy
A brand's reputation can easily be ruined by a single Tweet or Facebook post. Your brand needs to have a strategy in place to deal with such a situation, and for that, we recommend using a tool called Mention.
This morning, Facebook unveiled a new look for its news feed that resembles Google+ in a very striking way. Minutes after Facebook debuted the overhaul, people took to Twitter to discuss the similarities between the update and the existing look of competitor Google+, which launched its own new features yesterday.
Social media has become a powerful marketing tool, allowing businesses to reach a large audience quickly, easily, and effectively. But it’s important to remember that effectiveness depends on strategy and technique. Facebook in particular can confuse a number of business owners; here's the basics of why it's so important to have a separate Facebook page for your business.
Begging for likes, follows, and tweets doesn't work. If you've got a small budget and no products to give away to scale up your engagement (and even if you do!), here are three easy tips for generating buzz and collecting loyal followers on your social media communities.
Twitter released Vine, a new video sharing mobile app, on January 24th. However, Vine has already seen its share of problems, such as inappropriate content, even as marketers gravitate towards the new service. Before you jump on Vine, here are a few things to take in to account about the platform.
2013 will likely be the year of the small social network. In the coming months, marketers should expect to see a backlash to the sheer massiveness of the current popular networks. Here's what to prepare for.
Facebook has announced a job board this week, which means that Facebook is about to get a whole lot bigger in the business world-- or totally flop. Their new social jobs app is an interactive job board with an aggregate 1.7 million openings from recruiting companies including Work4Labs, BranchOut, Jobvite, DirectEmpoers, and Monster.com.
They’ve always been good. I knew it. My wife knew it. A few local music buffs knew it. But when they stopped touring a few years back so singer Taylor Muse could be home with his newborn daughter, I wondered what would come of Austin-based piano pop outfit Quiet Company. Surely they would play locally, but would they fizzle out as quietly as they came?