Google has released Google+ sign-in, a response to Twitter and Facebook's enablement of third-party applications, that marketers are speculating will wildly revolutionize a number of apps and platforms. The Google+ sign-in brings a social identity system to apps that far exceeds Facebook Connect. Here are some of the great advantages of Google's new system.
social media marketing
Begging for likes, follows, and tweets doesn't work. If you've got a small budget and no products to give away to scale up your engagement (and even if you do!), here are three easy tips for generating buzz and collecting loyal followers on your social media communities.
Balance will be the key to any successful social media marketing strategy in 2013. If you want loyal, actively engaged customers on your social networks, here are the three most important balancing acts you must perform over the next year.
2013 will likely be the year of the small social network. In the coming months, marketers should expect to see a backlash to the sheer massiveness of the current popular networks. Here's what to prepare for.
Google+ has implemented a new communities feature, seemingly in response to Facebook's Groups. The new feature allows users to create dedicated communities for specific interests or categories, making it easier than ever to find new like-minded Google+ users to add to circles.
What’s the difference between return on investment (ROI) and building your brand on social media? Sometimes it can be confusing to tell the difference between the two, so Entrepreneur set out to clarify the differences between the two.
Facebook has announced a job board this week, which means that Facebook is about to get a whole lot bigger in the business world-- or totally flop. Their new social jobs app is an interactive job board with an aggregate 1.7 million openings from recruiting companies including Work4Labs, BranchOut, Jobvite, DirectEmpoers, and Monster.com.
I have a serious problem with social media. Those of my friends who don’t understand my obsession with hashtag conversations on Twitter and web-celeb Facebook pages (George Takei, anyone?)...
Read this article: Using Twitter Alerts to Boost Your Business
I recently found myself searching for the right social media channel for one of my clients, a regional nonprofit wildlife organization. We wanted to see how we could leverage social media to increase their membership. Since hunters and fishers love talking about their trips and what they harvested and caught, social media appeared to be a logical strategy.
My friends who hunt and fish frequently post photos of themselves with their 8-lb bass or 12-point buck on Facebook. I started to think of other photo sharing social channels that hunters and fishers might use and it made me think of Pinterest.
While I was skeptical at first (because of the plethora of boards on weddings and jam recipes), it was apparent after doing a few searches that the hunting and fishing community has begun to adopt the channel for media sharing.
In the last 20 years, marketing was relatively simple due to the limited channels--radio, print, television, telephone, and word of mouth. The Internet has made choosing the right social media for business significantly more difficult. According to Wikipedia, there are over 300 major social media channels. That list does not include the thousands of minor social networks out there.
Participating on all of these social networks would be an impossible feat even with an unlimited budget. And while it’s true the spray and pray method of marketing does work, it is not an efficient use of your time or money.
Determining which social media channels to utilize is not an easy task, but it starts with identifying what your target market is doing on these networks and ensuring that it is aligned with the ultimate goals of your social media campaigns.
Observing how your potential market utilizes the social network is an obvious way to determine whether the social network is a good fit. That may not always be easy because of privacy settings on certain networks. In which case, you can take the study a step further and survey your ideal clients to determine which social media channels they utilize and how they use them.
To go back to the wildlife organization case, because of the regional nature of the non-profit organization, Pinterest would not be a good fit. The amount of effort required to make an impact would have far surpassed the benefits their organization would have felt from a membership growth perspective.
Once you’ve determined which marketing channels are most effective for your target, it’s time to change channels. Pause the channels that your audience is not using or not utilizing in a manner that is conducive to your number goals. Focus your time and attention on the channels that will produce for your organization. Get your brand promoters to interact with your target audience on those channels and watch as your promoters convert your passives and detractors into customers.