Social media and email marketing are two of the digital content marketer’s most powerful weapons. Like the sword and shield to a knight, or a gun and lasso to a cowboy, social sharing buttons and optimized email messages help define the image of the modern digital marketer. Similarly, for Drupal marketers, our user accounts are the crest to our knight’s shield, or the buckle on our cowboy’s belt; a distinctive mark by which we shall be known and remembered. So, why not combine these powers by making including social sharing buttons and a Drupal user account link in the signature line of every email you send?
social media marketing
Customized vanity URLs are a great way to make your mark on social media. Anyone promoting a social media account should make use of these easy to read, customizable options, instead of relying on numerical or nonsensical defaults.
Read this article: Making Social Media Your Own: A Guide to Vanity URL Customization
Facebook's Power Editor tool contains a wealth of features to get the most out of your Facebook advertisements. Their audience targeting capabilities allow marketers to optimize and customize the reach of their ads and make the most out of their social media campaigns.
Read this article: Facebook Power Editor: Optimize Your Social Media Ad Reach
Twitter is the most instant of the mainstream social media tools. Have a thought, or a message, tweet it out, and its soon replaced by the next tweet, just one note in the chorus of chirps and squawks that populates our online lives.
But, perhaps you want an organized archive of your Twitter presence. Maybe to track the effectiveness of a campaign, report back up the chain of command, or use as training materials throughout your organization. There are a number of social media services and analytics programs that provide such features, but if you want the raw data. there is no better source than Twitter itself.
Read this article: How to Archive Your Twitter Feed in Under 5 Minutes
As the digital marketing landscape begins to settle, the lines between content and social media messages are becoming increasingly mixed. Marketers who are looking for a risk-free way to post user-generated social media content should embed posts directly to their blogs, articles or web pages. This blog post teaches Drupal marketers how to embed social media posts.
Read this article: Share User Generated Social Media Content Risk Free by Embedding Posts
Leverage your social media authority in a whole new way with the latest in online currency -- Pay with a Tweet. Learn about this social commerce tool: what it does, how it works and what it will do for your business and content strategy.
Read this article: Social Currency: Pay with a Tweet
Read this article: Social Media and Lead Generation: Choose Wisely
With Yahoo’s recent acquisition of Tumblr, many have asked themselves what these two companies could possibly have in common. Not much, but Yahoo’s CEO, Marissa Mayer, is making an active effort to revamp the tech giant’s image.
It only makes sense that she would set her sights on one of the youngest, most up-and-coming social platforms around. Perhaps you should, too. Many people above the age of 25 may not know exactly what Tumblr is what it does. But learning about what it can do for your content marketing efforts may just earn you a coveted spot with the 18-25 set.
Read this article: The Advent of Tumblr and Its Place in Social Media Marketing
Nelson Mandela once said, “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” Learning the language of a culture you’re spending time in is a sign of respect towards that culture-- which is why it shocks me that so many...
Read this article: The Marketer's Guide to Memes: A Crash Course in Internet Humor
In early December 2012, Google rolled out a new feature called Google+ Communities, designed to be a “gathering place for your passions." Learn to leverage your brand pages in these Communities and establish yourself and make new connections.