social media marketing

How to Link Social Sharing Buttons or Your Drupal User Account Bio to your Gmail Signature

Social media and email marketing are two of the digital content marketer’s most powerful weapons. Like the sword and shield to a knight, or a gun and lasso to a cowboy, social sharing buttons and optimized email messages help define the image of the modern digital marketer. Similarly, for Drupal marketers, our user accounts are the crest to our knight’s shield, or the buckle on our cowboy’s belt; a distinctive mark by which we shall be known and remembered. So, why not combine these powers by making including social sharing buttons and a Drupal user account link in the signature line of every email you send?

Read this article: How to Link Social Sharing Buttons or Your Drupal User Account Bio to your Gmail Signature

How to Archive Your Twitter Feed in Under 5 Minutes

Twitter is the most instant of the mainstream social media tools. Have a thought, or a message, tweet it out, and its soon replaced by the next tweet, just one note in the chorus of chirps and squawks that populates our online lives.

But, perhaps you want an organized archive of your Twitter presence. Maybe to track the effectiveness of a campaign, report back up the chain of command, or use as training materials throughout your organization. There are a number of social media services and analytics programs that provide such features, but if you want the raw data. there is no better source than Twitter itself.

Read this article: How to Archive Your Twitter Feed in Under 5 Minutes

Share User Generated Social Media Content Risk Free by Embedding Posts

As the digital marketing landscape begins to settle, the lines between content and social media messages are becoming increasingly mixed. Marketers who are looking for a risk-free way to post user-generated social media content should embed posts directly to their blogs, articles or web pages. This blog post teaches Drupal marketers how to embed social media posts.

Read this article: Share User Generated Social Media Content Risk Free by Embedding Posts

Social Media and Lead Generation: Choose Wisely

Social media is a trend that's not going away. It has changed the way that people communicate with their friends, family, and even colleagues; new tools and enhancements are being rolled out every day to reduce complexity, enrich social experiences, and integrate social media with our everyday life.
One of the most buzzed-about facets of social media is also one of the most overwhelming opportunities it offers: that...

Read this article: Social Media and Lead Generation: Choose Wisely

The Advent of Tumblr and Its Place in Social Media Marketing

With Yahoo’s recent acquisition of Tumblr, many have asked themselves what these two companies could possibly have in common. Not much, but Yahoo’s CEO, Marissa Mayer, is making an active effort to revamp the tech giant’s image.

It only makes sense that she would set her sights on one of the youngest, most up-and-coming social platforms around. Perhaps you should, too. Many people above the age of 25 may not know exactly what Tumblr is what it does. But learning about what it can do for your content marketing efforts may just earn you a coveted spot with the 18-25 set.

Read this article: The Advent of Tumblr and Its Place in Social Media Marketing

The Marketer's Guide to Memes: A Crash Course in Internet Humor


Nelson Mandela once said, “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” Learning the language of a culture you’re spending time in is a sign of respect towards that culture-- which is why it shocks me that so many

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Read this article: The Marketer's Guide to Memes: A Crash Course in Internet Humor

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