social media marketing

How to Leverage New Media & User Experience in Your Digital Marketing

Since the launch of the Kindle back in 2007, the publishing industry has changed forever. The explosive growth of ebooks has been ongoing and in 2011 digital books outsold print for the first time on Amazon. Although outside of this online marketplace, paperbacks and hardcovers are still outselling their electronic counterparts, this is still a strong indicator of a rapidly growing trend that demands our attention.

Given our modern technology, practically everyone has a smartphone, tablet or other handheld...

Read this article: How to Leverage New Media & User Experience in Your Digital Marketing

How to Link Social Sharing Buttons or Your Drupal User Account Bio to your Gmail Signature

Social media and email marketing are two of the digital content marketer’s most powerful weapons. Like the sword and shield to a knight, or a gun and lasso to a cowboy, social sharing buttons and optimized email messages help define the image of the modern digital marketer. Similarly, for Drupal marketers, our user accounts are the crest to our knight’s shield, or the buckle on our cowboy’s belt; a distinctive mark by which we shall be known and remembered. So, why not combine these powers by making including social sharing buttons and a Drupal user account link in the signature line of every email you send?

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Facebook Power Editor: Optimize Your Social Media Ad Reach

Facebook's Power Editor tool contains a wealth of features to get the most out of your Facebook advertisements. Their audience targeting capabilities allow marketers to optimize and customize the reach of their ads and make the most out of their social media campaigns.

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How to Archive Your Twitter Feed in Under 5 Minutes

Twitter is the most instant of the mainstream social media tools. Have a thought, or a message, tweet it out, and its soon replaced by the next tweet, just one note in the chorus of chirps and squawks that populates our online lives.

But, perhaps you want an organized archive of your Twitter presence. Maybe to track the effectiveness of a campaign, report back up the chain of command, or use as training materials throughout your organization. There are a number of social media services and analytics programs that provide such features, but if you want the raw data. there is no better source than Twitter itself.

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Share User Generated Social Media Content Risk Free by Embedding Posts

As the digital marketing landscape begins to settle, the lines between content and social media messages are becoming increasingly mixed. Marketers who are looking for a risk-free way to post user-generated social media content should embed posts directly to their blogs, articles or web pages. This blog post teaches Drupal marketers how to embed social media posts.

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Social Media and Lead Generation: Choose Wisely

Social media is a trend that's not going away. It has changed the way that people communicate with their friends, family, and even colleagues; new tools and enhancements are being rolled out every day to reduce complexity, enrich social experiences, and integrate social media with our everyday life.
One of the most buzzed-about facets of social media is also one of the most overwhelming opportunities it offers: that...

Read this article: Social Media and Lead Generation: Choose Wisely

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