social media marketing

Customized vanity URLs are a great way to make your mark on social media. Anyone promoting a social media account should make use of these easy to read, customizable options, instead of relying on numerical or nonsensical defaults.

Twitter is the most instant of the mainstream social media tools. Have a thought, or a message, tweet it out, and its soon replaced by the next tweet, just one note in the chorus of chirps and squawks that populates our online lives.

But, perhaps you want an organized archive of your Twitter presence. Maybe to track the effectiveness of a campaign, report back up the chain of command, or use as training materials throughout your organization. There are a number of social media services and analytics programs that provide such features, but if you want the raw data. there is no better source than Twitter itself.

Leverage your social media authority in a whole new way with the latest in online currency -- Pay with a Tweet. Learn about this social commerce tool: what it does, how it works and what it will do for your business and content strategy.

With Yahoo’s recent acquisition of Tumblr, many have asked themselves what these two companies could possibly have in common. Not much, but Yahoo’s CEO, Marissa Mayer, is making an active effort to revamp the tech giant’s image.

It only makes sense that she would set her sights on one of the youngest, most up-and-coming social platforms around. Perhaps you should, too. Many people above the age of 25 may not know exactly what Tumblr is what it does. But learning about what it can do for your content marketing efforts may just earn you a coveted spot with the 18-25 set.