social media

Is Your Drupal Website Antisocial?

Tips to Make Social Media a Part of Your Drupal SEO Strategy

Social media needs to be a part of your search engine optimization strategy. While the level of involvement in social media can be determined by your market and your customers, ignoring social media can no longer be an option. Smart Drupal SEO strategies include building authority in social media channels.

Search engine algorithms for social media vary

Google has stated clearly that social signals such as the number of Facebook likes and Twitter followers are not factored into Google’s search algorithm. To Google, each individual tweet or Facebook post is considered a web...

Read this article: Is Your Drupal Website Antisocial?

6 Drupal Modules That Instantly Boost Your B2B Social Engagement

Social media is a massive revenue-producer for B2B. Use these Drupal Modules to quickly launch or get ahead.

Whether you’re new to using social media for Business to Business (B2B) marketing or it’s old hat, here’s a list of great modules that can (nearly) instantly boost your company’s social presence. This shows one of Drupal’s strengths demonstrating how versatile this CMS (content management system) really is.

AddToAny module to Facilitate Sharing - This module adds social share buttons to your website and blog.

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Enhance Your Google+ Presence - Stake Your Claim to a Custom URL

Last week, Google+ announced the availability of “vanity”, or custom URLs on a rolled out basis for pages and for individual profiles. Custom URLs allow users to advertise their profile in a more efficient way. Instead of identifying their page with the ugly string of numbers that currently identify each page, users can have a more concise URL.

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Share User Generated Social Media Content Risk Free by Embedding Posts

As the digital marketing landscape begins to settle, the lines between content and social media messages are becoming increasingly mixed. Marketers who are looking for a risk-free way to post user-generated social media content should embed posts directly to their blogs, articles or web pages. This blog post teaches Drupal marketers how to embed social media posts.

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Automatr Expands Social Capabilities with LinkedIn

We’re excited to announce that Automatr now supports LinkedIn integration. New features provide all Automatr users with the ability to post updates directly to LinkedIn Accounts and to LinkedIn Groups. This is an extension of the popular Socialize feature, which was released earlier this month and allowed users to integrate social...

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Social Media and Lead Generation: Know Your Measurements

More about social media: it's not going away anytime soon. It has changed the way that people communicate with their friends, family, and even colleagues; new tools and enhancements are being rolled out every day to reduce complexity, enrich social experiences, and integrate social media with our every day life.

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Automatr Social Integrations: Socialize

Social integration is finally here for Automatr! Our customers asked and we have delivered. Automatr still has the ability to do social lookups, but with the new addition of "Socialize," Automatr now has deep social integrations.

To access Automatr's new social features, look under the "Marketing Center" and you will find a new "Socialize" tab. Setup is a breeze - simply click on the "Manage Accounts" button and add your Twitter and Facebook accounts.

Once you're up and running,...

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Social Media and Lead Generation: Befriending Your Audience

Social media is a trend that's not going away anytime soon. It has changed the way that people communicate with their friends, family, and even colleagues; new tools and enhancements are being rolled out every day to reduce complexity, enrich social experiences, and integrate social media with our every day life.

One of the most buzzed-about facets of social media is also one of the most overwhelming opportunities it offers: that of lead generation. To clear up some of the confusion, we're publishing a three part series...

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Social Media and Lead Generation: Choose Wisely

Social media is a trend that's not going away. It has changed the way that people communicate with their friends, family, and even colleagues; new tools and enhancements are being rolled out every day to reduce complexity, enrich social experiences, and integrate social media with our everyday life.

One of the most buzzed-about facets of social media is also one of the most overwhelming opportunities it offers: that...

Read this article: Social Media and Lead Generation: Choose Wisely

The Advent of Tumblr and Its Place in Social Media Marketing

With Yahoo’s recent acquisition of Tumblr, many have asked themselves what these two companies could possibly have in common. Not much, but Yahoo’s CEO, Marissa Mayer, is making an active effort to revamp the tech giant’s image.

It only makes sense that she would set her sights on one of the youngest, most up-and-coming social platforms around. Perhaps you should, too. Many people above the age of 25 may not know exactly what Tumblr is what it does. But learning about what it can do for your content marketing efforts may just earn you a coveted spot with the 18-25 set.