Social media needs to be a part of your search engine optimization strategy. While the level of involvement in social media can be determined by your market and your customers, ignoring social media is no longer an option.
Whether you’re new to using social media for Business to Business (B2B) marketing or it’s old hat, here’s a list of great modules that can (nearly) instantly boost your company’s social presence. This shows one of Drupal’s strengths demonstrating how versatile this CMS (content management system) really is.
- AddToAny module to Facilitate Sharing - This module adds social share buttons to your website and blog. ...
Read this article: 6 Drupal Modules That Instantly Boost Your B2B Social Engagement
Last week, Google+ announced the availability of “vanity”, or custom URLs on a rolled out basis for pages and for individual profiles. Custom URLs allow users to advertise their profile in a more efficient way. Instead of identifying their page with the ugly string of numbers that currently identify each page, users can have a more concise URL.
Read this article: Enhance Your Google+ Presence - Stake Your Claim to a Custom URL
As the digital marketing landscape begins to settle, the lines between content and social media messages are becoming increasingly mixed. Marketers who are looking for a risk-free way to post user-generated social media content should embed posts directly to their blogs, articles or web pages. This blog post teaches Drupal marketers how to embed social media posts.
Read this article: Share User Generated Social Media Content Risk Free by Embedding Posts
More about social media: it's not going away anytime soon. It has changed the way that people communicate with their friends, family, and even colleagues; new tools and enhancements are being rolled out every day to reduce complexity, enrich social experiences, and integrate social media with our every day life.
Read this article: Social Media and Lead Generation: Know Your Measurements
Read this article: Social Media and Lead Generation: Befriending Your Audience
Read this article: Social Media and Lead Generation: Choose Wisely
With Yahoo’s recent acquisition of Tumblr, many have asked themselves what these two companies could possibly have in common. Not much, but Yahoo’s CEO, Marissa Mayer, is making an active effort to revamp the tech giant’s image.
It only makes sense that she would set her sights on one of the youngest, most up-and-coming social platforms around. Perhaps you should, too. Many people above the age of 25 may not know exactly what Tumblr is what it does. But learning about what it can do for your content marketing efforts may just earn you a coveted spot with the 18-25 set.
Read this article: The Advent of Tumblr and Its Place in Social Media Marketing
Many businesses struggle to grow, regardless of their outstanding customer service. There are many key areas in which these small businesses can improve upon which will undoubtedly take their company and image to the next level; some of the important ones are listed below.
Nelson Mandela once said, “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” Learning the language of a culture you’re spending time in is a sign of respect towards that culture-- which is why it shocks me that so many...