As more businesses and brands publish Facebook fan pages, launch social media campaigns, and join the conversation online, becoming an authoritative voice in a niche community is increasingly difficult. What is even more discerning for late adopters is that corporate giants and small savvy shops alike are sending social media whiz kids to master the message for the social “Webi-sphere”.
Facebook and Twitter are in the business of building social communities and interactive brands, and business is currently booming. Through these social media channels, brands and businesses engage with their target audience at nearly every click-through, profile search, and touchpoint. And potential consumers are letting them in to connect emotionally deeper than ever before.
The traditional lines of consumer-brand relationships have been blurred, erased, and redrawn with online communications. There was once a time when radio spots, television commercials, and magazine print ads were an advertising and marketing tri-force of reach, frequency, and exposure. Now, the internet is opening new communication channels and creating a new kind of society: an online society built around friendships, fan-hood, and fun.
For more information on how to better market your Fan Page, install Facebook Google Analytics, and recommended Drupal Facebook modules, join me after the jump.
If you are running a social media optimization campaign, one of your primary objectives is to post and distribute your site’s links via social profiles. Facebook is a wonderful platform for posting links and, after building your profile, you can send links out for exposure in the conversation cloud of the social web. This is an ideal way to increase your blog’s RSS feed, increase your website’s traffic, and, ultimately your brand awareness.
There are many advantages to using Facebook for social link building. Let’s start basic and work our way through it, because no one want’s to pull a mental muscle today (even the vikings understood the importance of stretching). Stimulating brain food after the jump...
Social media has reached highly competitive heights and everyone wants to be on the top. It is the new, non-traditional platform for strategic messaging where consumers have the control, picking and choosing what marketing they subject themselves to. Do you feel like you are not in control of your social media efforts?
Recent research efforts have found that an overwhelming 86% of businesses will spend more money in 2010 on social media. Brands and businesses now battle with viral videos, sticky websites, and engaging content for the attention of socially optimistic and cautiously conversion-oriented consumers.
The biggest advantage any business running a social campaign can have this year is good old-fashioned data. Does your company’s CEO need definitive evidence for why he is paying a couple of Millennials to surf the web? Data gives you something to hold on to, and if you can start to control the numbers, its a win for everyone.
In terms of web-years, pageview tracking is no longer up to snuff when it comes to social media metrics. With companies like Facebook and Slide spending tons of their budget surpluses on building internal analytical tools, there are improved and evolving measurements that can help your businesses’ social life grow and improve while you take control.
