Facebook and Twitter are in the business of building social communities and interactive brands, and business is currently booming. Through these social media channels, brands and businesses engage with their target audience at nearly every click-through, profile search, and touchpoint. And potential consumers are letting them in to connect emotionally deeper than ever before.
The traditional lines of consumer-brand relationships have been blurred, erased, and redrawn with online communications. There was once a time when radio spots, television commercials, and magazine print ads were an advertising and marketing tri-force of reach, frequency, and exposure. Now, the internet is opening new communication channels and creating a new kind of society: an online society built around friendships, fan-hood, and fun.
For more information on how to better market your Fan Page, install Facebook Google Analytics, and recommended Drupal Facebook modules, join me after the jump.