Conversion Rate Optimization

Conversion Rate Optimization optimizes your website’s design by monitoring controlled variations to find the most successful results to achieve your user-experience objectives. It works like this: instead of immediately implementing changes in the placement of content, color schemes, fonts or graphics on your website, we make two versions of each page. The A version acts as the control, appearing unaltered, while the B version contains the proposed change. Half of your site’s visitors are shown the A version while the other half is shown the B version. Our team analyzes the effectiveness of the change and advises you on the best practice moving forward. A/B testing provides quantifiable web design data that our Volacci team will use to optimize your website for maximum performance.

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