SEO Copywriting Tips For Successful Websites

When SEO is (nonchalantly) mentioned, a few obvious things immediately pop into your mind, such as: Google rankings, link building, conversion rates, and Volacci (OK, I added the last one). While all of these elements are detrimental to your campaign’s success, there is another element that always gets ignored like the smart kid in dumb class: copywriting.

When building an authoritative site, you will want to optimize your copywriting content. It is very effective in getting Google’s attention, but you should also optimize for your human readers as well. I tend to use a ton of metaphors and pop cultural references to draw in the reader’s attention and get them hooked. It is a delicate balance between using the right amount keywords and training the reader to finish your blog post, article, or call to action.

Some writers write first and then optimize later, while other optimize as they go. There are different methods for different writers, whatever works for you. What works fo me, however, are five SEO copywriting tips that have made many of Volacci’s client websites successful. SEO copywriting tips after the jump..

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Keyword Selection Mistakes to Avoid

When you are building the foundation of your SEO campaign, the choice of keywords you want to target for your rankings is one of the most important decisions you will make. If you choose the wrong keywords, there may never be hope for results. No matter if you are doing all the work yourself or if you’ve hired an SEO firm to do it for you – getting even the best results from the wrong keyword will bring you less than expected traffic.

Throughout the lifespan of Volacci, our IMCs have seen SEO campaigns barely able to limp into our offices for help after being devastated by bad keyword research or decision making. Learn from the misfortune of others and avoid these five mistakes in keyword selection:

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Five Signs of a Bad SEO Company

Some SEO folks are better at running a business than they are at search engine optimization, while others excel at SEO but can’t handle a business. The worst of the worst not only have bad business practices, but also bad SEO. This translates into only one thing: bad results. Not all SEO businesses are horrible at what they do, but the ones that are choking on their own breakfast aren’t giving anyone a good name.

As a business owner who is in need of some SEO expertise, the first step you should take is finding the right SEO company, aka business partner, for your website. But how do you spot a shoddy SEO company? Here are five signs of a bad SEO company:

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SEO Keys For Choosing a CMS

Search engine optimization can be an absolutely terrifying concept when viewed from afar. The time commitment and knowledge necessary for a highly-optimized site can stimie even the most seasoned CMO. So when it comes to starting that inevitable transition to the web, you can save a lifetime of stress and mistakes by choosing the right content management system (CMS) for your business. The right CMS can make SEO easy, or seemingly impossible, depending upon your decision. Here are some keys to choosing the right CMS for your online presence.

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If You SEO It, They Will Come

In the 1989 film Field of Dreams, Kevin Costner’s character, Ray Kinsella, is an Iowa corn farmer who hears voices in his corn fields whispering mysterious riddles. He interprets them to mean that he needs to build a baseball diamond, instead of harvesting his crops. Huge risk, big pay-off. The risk Costner’s character takes lead him on a journey to find a reclusive author to help interpret the continuing messages and the purpose for his field. Once James Earl Jones gets involved, the infamous 1919 Chicago “Black” Sox show up in all of their ghostly glory and remind Kinsella to pursue his true dreams in life. In the spirit of Friday mornings, I will attempt to stretch this into an analogy on Search Engine Optimization.

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Keep SEO Out Of The House

From my experience as a family man, I have found that every decision-making process can benefit from another perspective. Sure, there are positive results that develop from one point of view: books are published, puppies are brought home, and my shrimp pasta is to die for, but having a strict dictatorship in the decisions is no way to run a house, or a business. Implementing search engine optimization into your business and marketing strategies demands the same cohesive approach as an inspiring household. Developing a healthy relationship out side of your company’s house is the best thing you can do for your search engine optimization decisions.

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The Coolest Guy On The Internet

coolest_guy_0.jpgChances are that if you have kids, you’ve been told at least once that everything you’ve known as ‘cool’ your entire life has now solidified into the “uncool” shape of a square. Your music doesn’t sound anything like the Jonas Brothers and Harrison Ford is the car they want for their sixteenth birthday. Raising kids is not a popularity contest, and sometimes you have to be a good parent before you can be the ‘cool parent’. The good news is that with the evolution of the internet, whatever you define as ‘cool’ has its own special place online that you will never outlive.

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Twas The Night Before Christmas

twas_the_night_before_christmas_0_0.jpgTwas the night before Christmas, when all through the Volacci house
Not a computer was stirring, not even a triple-button mouse.
The stockings were hung by the front desk with care,
In hopes that St Nicholas soon would be there.

The employees were nestled all snug in their beds,
While visions of search engine optimization danced in their heads.
And Amy in her sweater, and I in my cap,
Had just settled our brains in for a short holiday nap.

When on my computer screen there arose such a clatter,
I sprang to my desk to see what was the matter.
I typed in my password in such a flash,
And clicked away pop-ups offering free cash.

The moon that shone on the computer screen below
Gave the luster to its reflection of Austin’s first snow.
When, what to my wondering eyes should appear,
But a miniature sleigh on my screen, and eight tinny reindeer.

With a little old driver, so lively and quick,
I knew in a moment it must be St Nick.
More rapid than eagles his coursers they came,
And he whistled, and shouted, and called them by name!

"Now Google! now, Yahoo! now, Youtube and eBay!
On, Digg! On, LinkedIn! on Facebook and MySpace!
To the top of the search will all your clients quickly crawl!
Now optimize! Optimize! Optimize all!"

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