seo

To Follow or Not To Follow...

That is the question I get from (too) many people who want to build backlinks from their website to other sites. “Should I add a ‘rel=”no follow” attribute to the HTML anchor tag or should I leave it out and, thus, follow it?”


This is certainly a decision you need to able to make when building links to your site. There are several different scenarios that can play out, so let’s take a look at the decision from the perspective of the search engines and how it can potentially affect your site’s rankings.

Read this article: To Follow or Not To Follow...

How to Build Backlinks with Content

There is nothing more mind-numbingly, hair-pullingly frustrating than having a “grand opening” for your website and no one showing up. There are endless amounts of opinions available as to how you gain online traffic, and most of them may be correct in their specific circumstances. But there is one that no one will ever contest. One of the fastest ways to start letting people know your website exists is through the power of the written word.

One of the many successful SEO services we provide our clients at Volacci is content creation. Articles are created using SEO best practices and are submitted to online directories in order to build backlinks for the client’s website. Backlinks create new roads and doorways for visitors to enter your website through. This is a very effective and efficient method for building a strong foundation for any SEO campaign.

The Web is visited everyday by hundreds of millions people looking for unique content to consume. To get even a percent of a percent of web surfers could mean a significant boost in your sales. But you can’t submit just any ol’ content to online directories, the content must be unique and search engine-optimized.

Join me after the jump for more tips on how to build backlinks to your site using content.

Read this article: How to Build Backlinks with Content

This Week in Drupal SEO News: DrupalCon Copenhagen, Bing Makes the iPhone Squad and BP Buys "Oil Spill" Keyword



Unless you live on Tramalfadore, you know that the World Cup 2010 in South Africa is kicking off as I publish this post. The entire Volacci office is decked out in soccer jerseys, face paint, the passion for their squads. We've got fanatics for Spain, Greece, England, and, of course, the United States. But what about you? What team, other than the USA, are you routing for in the World Cup?

It's been a busy week at Volacci and some very intriguing stuff has come across the news desk. Join me after the jump for DrupalCon Copenhagen information, a video of Dries from DrupalCon Paris, and BP purchasing top spots for the term "Oil Spill".

Read this article: This Week in Drupal SEO News: DrupalCon Copenhagen, Bing Makes the iPhone Squad and BP Buys "Oil Spill" Keyword

Google Video Trifecta: Google TV, Google Search Updates, and Earth View

Search is always evolving. Everyday the Internet is being used in new ways to find people, places, things, and answers.

According to recent research by the Pew Internet & American Life Project, seven in ten adult users have used the Internet to watch or download a video. Let’s face it, we can throw around numbers all day validating the Internet, but when it’s time to tuck your kids in at night, we all know it is the foreseeable future of Media, technology, and commerce.

Lucky for us, Google continues to innovate and for that we are all grateful. In the last month or so, Google has announced some major updates to the way the Web can fit into your life.

Join me after the jump for three Google videos that provide some insight into your future use of the Internet.

Read this article: Google Video Trifecta: Google TV, Google Search Updates, and Earth View

This Week in Drupal SEO News: Drupal Gardens Hits Milestone, Mobile Search Gets Apps, and AP Stylebook Nods to Social Media



I hope you had a wonderful Memorial Day Weekend, full of grilling, family, and friends! It has been another eventful week in the world: a giant sinkhole in Guatemala City swallowed up a three-story building, an umpire blows a call in an MLB game and costs a young pitcher, Armando Galarraga, a perfect game, and BP is announcing they have made progress with a new containment solution for the oil spill. But I digress.

Join me after the jump to read about the milestone Drupal Gardens hit this week, new developments in Mobile Search results, and a better-late-than-never moment with the AP Stylebook.

Read this article: This Week in Drupal SEO News: Drupal Gardens Hits Milestone, Mobile Search Gets Apps, and AP Stylebook Nods to Social Media

On-Page Drupal SEO Tips for Headings



Search engine-optimizing your website is a process that takes time and knowledge. There is no magic SEO wand that you can wave to instantaneously appear #1 in Google – the closest thing to it in our opinion, The SEO Checklist, is the most efficient way to SEO a Drupal-powered site. But with every completed stage of the process, you are making progress!

After keyword research, your next step in the SEO process is on-page optimization, aka configuring and writing website elements that affect the way your site is presented to search engines and human readers. You need to configure and writing your page titles, rename your site, set up great navigation, optimize and use “clean” URLs, all while using keywords along the way.

One of the most important on-page elements your site needs to have optimized is your headings. Not to be confused with page titles, headings are the visible text at the top of a web page and are read by both spiders and human alike. Join me after the jump for on-page Drupal SEO tips for your website’s headings.

Read this article: On-Page Drupal SEO Tips for Headings

This Week in Drupal SEO News: Drupal Commons Video, Google TV, and HTML5



It’s a great day to be alive and an even greater day to optimize Drupal! Thanks for stopping by this morning for a dizzying force of Drupal SEO news. You might want to sit down for this. (As if you were standing up anyway..)

Join me after the jump for a head rush of Drupal SEO awesomeness: Drupal Commons Demonstration Video, Google TV and HTML5 buzz.

Read this article: This Week in Drupal SEO News: Drupal Commons Video, Google TV, and HTML5

This Week in Drupal SEO News: Developers Save Whitehouse.gov, Google Logo Photomosiac Video, Firefox 4 Talks Extensions



It’s a great day to be alive and an even greater day to work with Drupal! Welcome to the Volacci Blog's weekly update on all news Drupal SEO. It's officially tornado season here in the Austin, Texas. Our neighbors to the north, Oklahoma, were unfortunately hit by seven or eight tornados earlier this week and expect more over the weekend. So if you happen to live or be in "tornado alley" this weekend and see anything that looks like the picture above, please head in the opposite direction. But I digress.

It's been a busy week at Volacci's news desk so I have a lot to share with you. Join me after the jump for Drupal developers saving the day for Whitehouse.gov, a fun DrupalConSF2010 video, and Firefox 4 rumors of more user control! We jump in 3...2...1...

Read this article: This Week in Drupal SEO News: Developers Save Whitehouse.gov, Google Logo Photomosiac Video, Firefox 4 Talks Extensions

Drupal SEO Best Practices for Using Keywords in Blog Posts



According to the PEW Research Center’s July 22, 2008 study on blogging and blog readership, 33% of all internet users read blogs, while 12% of all internet users “create or work on their own online journal or blog.”



That’s quite a large potential audience pool. It’s also a crowded room of opinions, commentary, and verbal wizardry. So how can you give your blog an edge and get it found by all those blog-hungry internet browsers?! Why search engine optimization my friends!

Volacci blogs almost daily. And with our website built a la Drupal, we use Drupal SEO best practices to optimize each and every blog post. One of the biggest keys (wink) to optimizing a blog post is properly using keywords strategically throughout the copy as well as in Drupal’s admin screen.

Please join me after the jump for a quick review on how to use keywords in blog posts using Drupal SEO best practices.

Read this article: Drupal SEO Best Practices for Using Keywords in Blog Posts

Drupal SEO: How to Find Conversion Problems with On-Site Usability Testing

Usability testing is an easy and objective way to find out what problems users are going to have with your site. Although it's used widely, some call it the secret weapon of web design because it is so often ignored by site designers. The reasons are many, from arrogance to lack of client support to funds. However, in this day where a 1% increase in web site usability can mean a 50% increase in sales, do not leave this tool in the box.

"Debates about the thickness of the drop shadow on the navigation tend to fade in importance as soon as the team sees a prospect struggling to find the Add to Cart button". - Lance Loveday & Sandra Niehaus, Web Design for ROI

Are you having trouble with conversions and not sure what the problem is? Join me after the jump to learn how to find conversion problems with usability testing.

Read this article: Drupal SEO: How to Find Conversion Problems with On-Site Usability Testing

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