Cyber Monday is the busiest shopping day on the Internet. People flock to search engines and salivate over deals like it's turkey time all over again. But just because you run an e-commerce site doesn't guarantee instant success on this day of dollar slinging deals and credit card-wielding web searchers.
The fine folks at Google certain know how to keeps themselves busy. On their continuous quest to improve the overall user experience of internet search, they have recently rolled out two new search features that bring a tear of joy to my eye.
Read this article: New Google Search Features: Search Previews and Google Instant for Mobile
Tired of people telling you what to do with your website? No matter where you click, there are tips and tricks to “do this” and “optimize that” to your website, and sometimes it is absolutely exhausting! Even Volacci is guilty!
So I decided to do something differently today. Inspired by too many bad superhero movies (fingers crossed for Green Lantern) , my love for Superman and hilarious Seinfeld episode, here are five SEO bizarro tips: what NOT to do with your website:
Read this article: 5 SEO Bizarro Tips: What NOT to Do With Your Website
Did you know that 78% of people who use the Internet are located in non-English speaking, global markets? With American businesses leaning on their websites more and more for generating leads and sales, it would just seem like common sense that they would want to go after the whole pie, not just 22% of it.
Read this article: Five Strategies for Successful I-SEO
In a blog post last month, I showed you how to configure the Meta tags module for Drupal SEO - where we walked through how to download and configure the Meta tags module properly. Now we are ready to specify meta tags for all the content that you currently have or will be creating. There are three ways to specify content with meta tags: taxonomy, node, and views. Let’s walk through all three types and how to configure each one.
Read this article: How to Specify Meta Tags For Your Content
Ask any sailor or pirate, it's always better to have a clear course before you set out to sea. Launching a website is no different. Your website's navigation needs to be clear and concise, both for human traffic and for search engine crawlers. The first place you can start is your menu.
Read this article: How to Set an Optimized Course for Drupal Navigation
While PageRank is no longer publicly available (as of April 15, 2016), it's still something used by Google and worth understand.
Read this article: What is PageRank?
One of the many reasons why Drupal rocks is the hundreds of modules you can plugin to enhance its core installation and functionality. Modules are created by the community–another Drupal strength–to help improve the overall user experience and functionality of the popular open source publishing platform. While some of the more seasoned and beneficial modules have made their way into the core installation, there are still plenty of great modules that are just waiting to be downloaded, installed, and configured for your benefit.
Read this article: 18 Essential Drupal Modules for SEO and How to Install Them
Ever since Google Instant slipped into your browser overnight, it seems everybody is freaking out about it. Some experts are saying that, with Google Instant, “SEO is dead”, while other crystal ballers predict that Instant will make SEO irrelevant overtime, much like Brandon Fraser’s acting career after The Mummy. Furthermore, there are the folks on the complete other side of the teeter-tooter that are waving it off as nonsense. “I like your style, dude.”
Read this article: How Google Instant Will Help Your SEO and PPC
When you are ready to launch a search marketing campaign, there are two distinct, results-driven channels to consider: Search Engine Optimization (SEO) and Search Engine Advertising, also known as Pay-Per-Click (PPC).